pattison_onestop_expands_alberta_digital_office_network

PATTISON continues to expand Digital Office Network with seven new properties in Alberta

Pictured: The Edison tower in Calgary, formerly known as EnCana Place, located in Calgary’s downtown core, is part of PATTISON’s latest Digital Office Network expansion.

 

TORONTO, ON, August 24, 2017 – PATTISON, Canada’s leader in the sales and operations of Digital Out-of-Home Media (DOOH), today announces the addition of seven new buildings as a part of their Digital Office Network. The buildings are located in Calgary and Edmonton, and their addition brings their total Alberta inventory up to 65 buildings.

Among the seven new properties are The Edison (formerly EnCana Place), the Bell Tower and the MNP Tower, managed by Aspen Properties. The Edison is a 30 storey office tower located in Calgary’s downtown core, close to convention space, hotels, shopping and restaurants. The Bell Tower and MNP Tower are located in Edmonton, and their addition to PATTISON’s portfolio makes them the sole provider of elevator screens in Aspen Properties office buildings.

“We are pleased to partner with PATTISON – another great Canadian company – and to see them grow in Western Canada and in our assets,” said Rob Blackwell, Senior Vice President, Investments & Asset Management at Aspen Properties.

The other properties added to PATTISON’s portfolio include Centrium Place, Keynote Tower, Canada Place and Plaza 1000 – four prominent office towers in Calgary managed by Triovest Realty Advisors Inc. The four properties mark the beginning of a partnership between PATTISON and Triovest in Western Canada.

“On Behalf of PATTISON, we are thrilled about our growing partnerships with Aspen Properties and Triovest Realty Advisors. Both companies are focused on providing superior property management services for their tenants and we are delighted that we have been selected as their partner,” said Cam Milne, Vice President and General Manager at PATTISON.

PATTISON now offers 45 buildings in Calgary and 20 buildings in Edmonton as a part of their Digital Office Network inventory. In addition to Calgary and Edmonton, the Digital Office Network is available in Vancouver, Winnipeg, Toronto, Ottawa, Montreal and Halifax. The Digital Office Network delivers dynamic content such as local, national and international news, weather, traffic updates and building announcements to business professionals across Canada and generates over 2.5 million weekly impressions.

 

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About PATTISON

PATTISON is a leader in the sales and operations of Digital Out-of-Home media and works with Canada’s biggest brands to create and deliver uniquely engaging experiences. Their Networks provide timely and relevant information in environments traditional media can’t reach. PATTISON leverages industry-leading technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway. Their Digital Networks can help you generate over 12 million weekly impressions.

 

About Aspen Properties

Aspen Properties is an entrepreneurial, boutique real estate company that invests in downtown office buildings and executes on value add initiatives. Together with investment partners, Aspen currently owns and manages approximately 2.65 million square feet of office space and 2,327 parking stalls in the cities of Calgary and Edmonton.

 

About Triovest Realty Advisors Inc.

Triovest is a fully integrated commercial real estate advisory and capital firm with over $8 billion in assets under management and $4 billion in development. They have a 25-year history of helping their clients realize the potential of strategic real estate investment through acquisition, development and redevelopment, leasing and negotiation, and well-timed dispositions. Triovest’s approach to commercial real estate investment and management is to continually seek opportunities to improve and enhance properties to achieve their full potential.

 

For more information contact:

Cam Milne
Vice President and General Manager, PATTISON
905.282.6937
cmilne@pattisonoutdoor.com

pattison_we_day_partnership_canada_150

WE Day partners with PATTISON to announce Parliament Hill celebration in honour of Canada 150

Pictured: WE Day Canada campaign currently running on OC Transpo buses in Ottawa to promote WE Day’s takeover of Parliament Hill for Canada 150.

 

Ottawa, ON, June 29, 2017 – PATTISON Outdoor Advertising and PATTISON Onestop have partnered with WE Day, the world’s largest youth empowerment event, to announce and build excitement for WE Day Canada – WE Day’s takeover of Parliament Hill, which will close out Canada Day long weekend celebrations on July 2, 2017, from 4 p.m. to 9 p.m.. WE Day Canada ads can be seen across Ottawa, on PATTISON Digital Superboards, digital screens in office towers and residential buildings, and circulating throughout Canada’s capital on OC Transpo buses.

“We are so proud to be a long-time partner of WE Day and to help promote this one-time, special event”, said Ian Gadsby, Vice-President of Digital Technology at PATTISON Onestop. “Those who have attended a WE Day event in the past will agree that there is no better way to close out Canada’s 150th birthday celebration. Canada’s future is in the hands of our youth, and WE Day has been inspiring young people across Canada to make a difference in their communities for years. WE Day Canada will set the stage for our country’s future by inspiring the next generation of change-makers to build a better Canada and a better world, and we are honoured to be a part of the movement.”

WE Day launched their media campaign with PATTISON earlier this year with teaser ads that ran nationally on PATTISON Onestop’s Transit, Office and Residential Networks. The ads featured portraits of remarkable Canadians who are building a more caring and compassionate Canada. The portrait series, titled WE are Canada: Future 50, included portraits of Margaret Trudeau, Chris Hadfield, Penny Oleksiak and 47 other remarkable Canadians. The teaser ads started the conversation and built excitement leading up to the Parliament Hill takeover announcement on June 1, 2017. Once WE Day Canada was announced, the portraits were replaced with ads that list the event details, including a few of the names from the star-studded lineup of Canadian celebrities that will perform at the event.

The WE Day Canada celebration on Parliament Hill will feature inspirational speakers, and Canadian celebrities, innovators and trailblazers, including Nelly Furtado, Hedley, Lilly Singh, Barenaked Ladies, Alex Nevsky and many more. For those who are not able to attend WE Day Canada in person, the event will stream live on WE’s Facebook page and will be taped for a special CTV broadcast on Saturday, July 8 at 7 p.m. EST.

 

 

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About PATTISON Outdoor Advertising

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

www.pattisonoutdoor.com
www.facebook.com/PattisonOutdoorAdvertising
www.twitter.com/pattisonoutdoor
www.vimeo.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor

 

About PATTISON Onestop

PATTISON Onestop is a leader in the sales and operations of Digital Out-of-Home media and works with Canada’s biggest brands to create and deliver uniquely engaging experiences. Their Networks provide timely and relevant information in environments traditional media can’t reach. Onestop leverages industry-leading technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway. Their Digital Networks can help you generate over 12.4 million weekly impressions. Onestop is a division of PATTISON Outdoor Advertising.

www.pattisononestop.com
www.facebook.com/OnestopMedia
www.twitter.com/OnestopMedia
www.vimeopro.com/pattisonoutdoor/pattison-onestop
www.linkedin.com/company/onestop-media-group

 

About WE Day

WE Day is part of WE—an organization that brings people together and gives them the tools to change the world. A unique family of organizations, WE is made up of WE Charity, empowering change with resources that create sustainable impact, and ME to WE, a social enterprise that creates socially conscious products and experiences that allow people to do good through their everyday choices. The celebration of that change happens at WE Day—inspiring stadium-sized life-changing events that take place around the world. You can’t buy a ticket to WE Day—young people earn their entry by taking action on one local and one global cause. WE Day unites world renowned speakers, presenters and award winning performers with thousands of young people and families to celebrate and inspire another year of incredible change. This year alone more than 200,000 young people will come together in 17 stadium gatherings across Canada, the U.S. and U.K. to take part in this unprecedented educational initiative. A movement of 3.4 million young people supporting 2,500+ local and global causes, we’ve provided more than 1 million people with clean water and built 1,000 schools and schoolrooms overseas, giving more than 200,000 children access to education. WE was founded more than 20 years ago by humanitarians, activists and social entrepreneurs, brothers Craig and Marc Kielburger. Join the WE movement today at www.we.org.

Event Hashtag: #WEDayCanada
Facebook @WEmovement
Twitter @WEmovement
Instagram @WEmovement
Website WE.ca

 

For more information contact:

Ian Gadsby
Vice-President, Technology, PATTISON Onestop
1-905-282-6871
igadsby@pattisonoutdoor.com

Kendra Thompson
Associate Director, Public Relations, WE Day
1-647-607-9564
kendra.thompson@we.org

Sarah Evans
Manager, Public Relations, WE Day
1-647-462-0654
sarah.evans@we.org

pattison_onestop_digital_inventory_available_on_campasite_programmatic

PATTISON Onestop’s digital inventory now available on Campsite, Canada’s programmatic buying platform for Out-of-Home

Campsite, specialized in digital media buying, now allows advertisers to effectively target consumers in multiple environments.

Pictured: PATTISON Onestop’s Digital Transit Network in TTC subway stations – one of the Networks available on Campsite’s programmatic buying platform.

 

MONTREAL, QC and TORONTO, ON – Campsite Global Inc. announced today that PATTISON Onestop, Canadian leader in Digital Out-of-Home (DOOH) media sales and operations, is the newest supplier to offer its inventory on Campsite. The magnitude of this new alliance makes the programmatic media-buying platform a must-have solution for any advertiser looking to maximize its digital investment strategies.

The arrival of PATTISON Onestop further bolsters Campsite through the addition of more than 2,500 screens in over 1,000 new locations-all in three distinctive new environments-giving advertisers unique opportunities to reach their target audiences. First, the Digital Transit Network, which displays news, weather updates, and real-time arrivals and departures to commuters in Toronto Transit Commission (TTC) subway stations. Next, the Digital Office Network, with its elevator screens in office towers in the downtown core of seven major markets across Canada, enables advertisers to reach professionals, managers, and executives throughout their workday. Lastly, the Digital Residential Network, which delivers content in high-occupancy residential buildings.

Campsite’s platform has now officially become a shared playground where the most influential players in the industry can offer inventory through real-time bidding. Leaders in DOOH and place-based advertising, PATTISON Onestop and Newad Media Inc., are the first active suppliers to connect their digital inventory to a shared buying platform.

“Onestop views our partnership with Campsite as an initial step towards offering our agency partners new technologies that allow our media to be purchased in a fashion which makes us competitive with other digital media,” said Cam Milne, Vice-President and General Manager of PATTISON Onestop. “We view this as a critical development which will expose digital media to new revenue streams and customers allowing them to purchase premium viewable impressions in exclusive environments.”

Additional suppliers will be connecting their inventory to Campsite in the upcoming months, further reinforcing its importance in the Canadian digital landscape.

ABOUT CAMPSITE

Campsite, property of Campsite Global Inc., is the first software company to offer premium Digital Out-Of-Home inventory through an automated programmatic platform. Launched in 2016, Campsite’s core mission is to connect suppliers and buyers in an environment specifically designed for DOOH. The Campsite platform is an innovative solution for advertisers who want to expand and optimize their digital reach. www.campsiteproject.com

ABOUT PATTISON ONESTOP

PATTISON Onestop is a leader in the sales and operations of Digital Out-of-Home media and works with Canada’s biggest brands to create and deliver uniquely engaging experiences. Their networks provide timely and relevant information in environments traditional media can’t reach. Onestop leverages industry-leading technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway.

Their Digital Networks can help you generate over 12.4 million weekly impressions. Onestop is a division of PATTISON Outdoor Advertising.

www.pattisononestop.com www.facebook.com/OnestopMedia www.twitter.com/OnestopMedia www.vimeopro.com/pattisonoutdoor/pattison-onestop www.linkedin.com/company/onestop-media-group

Image Available: http://www.marketwire.com/library/MwGo/2017/5/15/11G138920/Images/ttc-network-campsite-bb9a0915f8fc918db61c73eb9a270f87.jpg

Contact Information:

For more information contact:

Cam Milne
Vice President and General Manager
PATTISON Onestop
905-282-6937
cmilne@pattisonoutdoor.com

Edith Gagne
VP of Development
Campsite Project
514-443-0292
egagne@campsiteproject.com