KNOWLEDGE CENTRE
Take your Out-of-Home advertising to the next level with a curated selection of educational resources, ideas and inspiration.
CAMPAIGN CASE STUDIES
Find out how leading businesses and brands are achieving results with Out-of-Home strategy.
Cholula Brings the Heat
with PATTISON Research
Brand: Cholula
Objective: Market entry, build brand awareness
Market: Toronto
Pillar: Transit
Products: Transit King Posters and Extensions
PATTISON Plus Solution: PATTISON Research
Results: Looking to spice things up, the brand partnered with PATTISON to gain market share and rapidly build brand awareness for a sizzling campaign with impressive recall and results.
Reactine smartAD®
Pollen Report
Brand: REACTINE
Objective: Increase consideration for Extra Strength allergy medication
Market: Toronto
Pillar: Digital
Products: Video Walls, Digital Superboards, Digital Office & Transit Networks
PATTISON Plus Solution: smartAD®, PATTISON Research
Results: REACTINE partnered with PATTISON on a dynamic campaign to alert allergy sufferers when daily Pollen counts were ‘High’, ‘Medium’, or ‘Low’. The triggered messaging kept consumers informed and built trust in the brand.
Volkswagen smartAD®
Connects with Calgary Commuters
Brand: Volkswagen
Objective: Brand awareness, Product launch
Market: Calgary
Pillar: Digital
Products: Digital Superboard, Digital Horizontal Posters
PATTISON Plus Solution: smartAD®
Results: Using real-time weather data, the automaker triggered their messaging to engage commuters in Calgary as often as the road conditions changed.
INNOVATIVE CAMPAIGNS
Find out how leading businesses and brands are achieving results with Out-of-Home advertising.
Whitespot
Has Consumers Singing, It’s Raining Fries!
This Superboard Innovative Edge resonated with the target audience and reaffirmed that with 90 years in British Columbia, the brand still has consumers craving a side of fries with their famous, Whitespot meal.
Canada’s Wonderland
Takes Toronto For an Epic Ride
When a theme park builds record-breaking thrills it requires an announcement just as grand. To unveil the “Yukon Striker” – the world’s tallest, fastest and longest coaster, Canada’s Wonderland enlisted a life-like Roller Coaster Superboard that towered over the City of Toronto just in time for opening season.
GO RVing Drives Results
with PATTISON Research
PATTISON’s production team transformed iconic City transit vehicles across key markets into larger-than-life RVs that brought the brand’s signature road trip experience to a new and excited audience of soon-to-be explorers.
Wrigley’s Excel
Bad Breath Follows You
In this digital interactive execution, Wrigley’s target audience became the subject of the campaign for a cheeky and memorable way to drive the brand’s message home.
Mazda’s Live Weather Report
Builds Commuter Confidence
For the launch of the 2019 Mazda 3, the automotive brand targeted commuters during the morning and afternoon commutes with dynamic creative based on real-time weather feeds to remind them, no matter the road conditions, its newest all-wheel drive car could handle it all.
CARE Canada
Makes a Difference with Digital
To drive awareness for their “She Too” initiative, CARE Canada installed a “tap-to-donate” terminal to reach donors in a unique way and inspire them to take action.
WEBINARS
Stay current with the latest trends and topics discussed in our PATTISON Presents webinar series. Click “Register!” to sign up to our upcoming webinars.
Click the button below to view all of our past webinars.