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KNOWLEDGE CENTRE

Take your Out-of-Home advertising to the next level with a curated selection of educational resources, ideas and inspiration.

WEBINARS

Stay current with the latest trends and topics discussed in our PATTISON Presents webinar series. Click “Register!” to sign up to our upcoming webinars.

How Buyers Can Make DOOH Campaigns
More Effective Post-COVID

PATTISON OUTDOOR & IAB CANADA PRESENT

TUESDAY, JULY 14 | 4:00 PM - 4:30 PM EST

MONDAY, JUNE 22 | 1PM-2PM (EST)

Out-of-Home Drives Real World Results

Join us as we discuss the world of Digital Out-of-Home
and learn how data is the key in identifying target audiences
in markets where they have re-emerged, along with Programmatic
tools to flexibly adjust buys in real time.

Combining innovations in technology and advancements in mobile data,
Out-of-Home (OOH) now offers advertisers real world call-to-action results.

Join Bob Leroux, National Sales VP/GM of PATTISON Outdoor as he takes attendees
through the latest research and case studies on how OOH helps brands and businesses:

Use this promo code to attend this
special event for free!

POA-Web-Comp-Tix

1. Resonate with consumers
2. Enhance digital media advertising
3. Validate ad-exposed footfall

Sign Up For The WebinarWatch The Webinar

How Buyers Can Make DOOH
Campaigns More Effective Post-COVID

PATTISON OUTDOOR & IAB CANADA PRESENT

TUESDAY, JULY 14 | 4:00 PM - 4:30 PM EST

MONDAY, JUNE 22 | 1PM-2PM (EST)

Out-of-Home Drives Real World Results

Join us as we discuss the world of Digital Out-of-Home
and learn how data is the key in identifying target audiences
in markets where they have re-emerged, along with Programmatic
tools to flexibly adjust buys in real time.

Combining innovations in technology and advancements in mobile data,
Out-of-Home (OOH) now offers advertisers real world call-to-action results.

Join Bob Leroux, National Sales VP/GM of PATTISON Outdoor as he takes attendees
through the latest research and case studies on how OOH helps brands and businesses:

Use this promo code to attend this
special event for free!

POA-Web-Comp-Tix

1. Resonate with consumers
2. Enhance digital media advertising
3. Validate ad-exposed footfall

Sign Up For The WebinarWatch The Webinar
Sign Up For The WebinarWatch The Webinar

PATTISON OUTDOOR &
IAB CANADA PRESENT

MONDAY, JUNE 22 | 1PM-2PM (EST)

Out-of-Home Drives Real World Results

PATTISON Presents:

Elevators and The New Normal

How new and emerging elevator
technology and digital signage will
impact commercial and residential
properties for the future.

TUESDAY, JULY 14 | 11 AM (EST)

PATTISON Presents: Elevators and The New Normal

PATTISON OUTDOOR & IAB CANADA PRESENT

How new and emerging elevator technology and digital signage will impact
commercial and residential properties for the future

TUESDAY, JULY 14 | 11 AM (EST)

MONDAY, JUNE 22 | 1PM-2PM (EST)

Out-of-Home Drives Real World Results

Learn how new technology in elevators and digital signage
has evolved to provide safety measures and effective communication
as part of a new tenant and resident strategy that is focused on safety.

- New anti-COVID measures for elevators and what is hype and what is right.
- Utilizing digital signage and innovative ways to communicate.

Combining innovations in technology and advancements in mobile data,
Out-of-Home (OOH) now offers advertisers real world call-to-action results.

Join Bob Leroux, National Sales VP/GM of PATTISON Outdoor as he takes attendees
through the latest research and case studies on how OOH helps brands and businesses:

Use this promo code to attend this
special event for free!

POA-Web-Comp-Tix

1. Resonate with consumers
2. Enhance digital media advertising
3. Validate ad-exposed footfall

Sign Up For The WebinarWatch The Webinar

Click the button below to view all of our past webinars.

Watch Past Webinars

CAMPAIGN CASE STUDIES

Find out how leading businesses and brands are achieving results with Out-of-Home strategy.

Cholula Brings the Heat

with PATTISON Research

Brand: Cholula

Objective: Market entry, build brand awareness

Market: Toronto

Pillar: Transit

Products: Transit King Posters and Extensions

PATTISON Plus Solution: PATTISON Research

Results: Looking to spice things up, the brand partnered with PATTISON to gain market share and rapidly build brand awareness for a sizzling campaign with impressive recall and results.

Reactine smartAD®

Pollen Report

Brand: REACTINE

Objective: Increase consideration for Extra Strength allergy medication

Market: Toronto

Pillar: Digital

Products: Video Walls, Digital Superboards, Digital Office & Transit Networks

PATTISON Plus Solution: smartAD®, PATTISON Research

Results: REACTINE partnered with PATTISON on a dynamic campaign to alert allergy sufferers when daily Pollen counts were ‘High’, ‘Medium’, or ‘Low’. The triggered messaging kept consumers informed and built trust in the brand.

Volkswagen smartAD®

Connects with Calgary Commuters

Brand: Volkswagen

Objective: Brand awareness, Product launch

Market: Calgary

Pillar: Digital

Products: Digital Superboard, Digital Horizontal Posters

PATTISON Plus Solution: smartAD®

Results: Using real-time weather data, the automaker triggered their messaging to engage commuters in Calgary as often as the road conditions changed.

INNOVATIVE CAMPAIGNS

Find out how leading businesses and brands are achieving results with Out-of-Home advertising.

Whitespot

Has Consumers Singing, It’s Raining Fries!

This Superboard Innovative Edge resonated with the target audience and reaffirmed that with 90 years in British Columbia, the brand still has consumers craving a side of fries with their famous, Whitespot meal.

Canada’s Wonderland

Takes Toronto For an Epic Ride

When a theme park builds record-breaking thrills it requires an announcement just as grand. To unveil the “Yukon Striker” – the world’s tallest, fastest and longest coaster, Canada’s Wonderland enlisted a life-like Roller Coaster Superboard that towered over the City of Toronto just in time for opening season.

GO RVing Drives Results

with PATTISON Research

PATTISON’s production team transformed iconic City transit vehicles across key markets into larger-than-life RVs that brought the brand’s signature road trip experience to a new and excited audience of soon-to-be explorers.

Wrigley’s Excel

Bad Breath Follows You

In this digital interactive execution, Wrigley’s target audience became the subject of the campaign for a cheeky and memorable way to drive the brand’s message home.

Mazda’s Live Weather Report

Builds Commuter Confidence

For the launch of the 2019 Mazda 3, the automotive brand targeted commuters during the morning and afternoon commutes with dynamic creative based on real-time weather feeds to remind them, no matter the road conditions, its newest all-wheel drive car could handle it all.

CARE Canada

Makes a Difference with Digital

To drive awareness for their “She Too” initiative, CARE Canada installed a “tap-to-donate” terminal to reach donors in a unique way and inspire them to take action.

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