DATA AND ANALYTICS

Empowering our clients at every stage of the media plan, PATTISON Outdoor makes campaign and audience insights readily available through our suite of leading data applications listed below.

AUDIENCE ANALYTICS

PATTISON Outdoor has partnered with Pelmorex, Canada’s leader in GPS location based data and Environics Analytics, one of Canada’s leader in data and mobility analytics, to bring advertisers enhanced location analytics to help optimize their OOH campaigns.

Aggregated and Anonymized Location Analytics

Armed with over 5 million Weather Network permission based app users as well as other third party permission based apps, Pelmorex provides audience insights to PATTISON Outdoor geo-fenced products.

Environics Analytics MobileScapes also enables PATTISON Outdoor to provide clients, visitor insights to all types of Point of Interest locations.

The wealth of data from both platforms enables advertisers the opportunity to reach consumers with compelling and contextual content.

Learn from PATTISON’s Geo-Fenced Properties

A significant amount of GPS-enabled devices are passing by over 24,000 PATTISON Out-of-Home products across Canada. How do we know this? By geo-fencing our locations, Pelmorex is able to extract specific breadcrumbs of data and assert a variety of aggregated and anonymized audience insights. Learn more.

Learn Who Your Visitors Are By Geo-Fencing Any Point of Interest Location

By leveraging mobility data from Environics Analytics, PATTISON has the capability of geo-fencing any point of interest location in-house, such as shopping centres, retail stores and sports venues to provide insights on visitor frequency, demographics, behavioural and consumer habits. Mobile analytics also allows PATTISON to determine the success of a campaign by measuring the incremental lift in visits before, during and after the campaign. Learn more.

RESEARCH

PATTISON Research has a wide variety of resources to help you feel confident and secure while planning your campaign. Couple that with an experienced team with diverse skillsets, we are here to support you no matter what questions arise during your media buy process.

 

WHAT CAN OOH DO FOR ME?

PATTISON Research has a wide variety of resources to help you feel confident and secure while planning your campaign. Couple that with an experienced team with diverse skillsets, we are here to support you no matter what questions arise during your media buy process.

PERCEPTIONS

EFFECTIVENESS

HOW CAN OOH HELP ME REACH MY TARGET CONSUMER?

Numeris RTS, Vividata and Environics PRIZM data allow our researchers to build complex consumer targets based on your needs. Once defined we then determine which Out-of-Home products are the strongest fit for these targets, and where to focus your buy geographically

Pelmorex Location Insights extracts detailed audience insights from PATTSION geo-fenced products and can target top locations that reach their audience. It provides accurate anonymous home location based data of your target audience across Canada.

Environics Analytics MobileScapes can extract privacy compliant mobile data from a geo-fenced property and provide detailed insights on visitor demographics, consumer and behavioural habits and PRIZM segments. With the top segments we can target the top PATTISON locations that reach their visitors.

WHAT ARE COMPANIES LIKE MINE SPENDING ON ADVERTISING?

Numerator Ad Spend data shows how different categories, companies, and brands are investing their advertising dollars, as well as how the investment has been changing over time. The data can also assist advertisers in their media buy by understanding the spend landscape of their competitors.

Here are a few examples:

High Out-of-Home Spend
Source: Numerator Ad Spend 2018
CategoryOOH Spend
FINANCIAL SERVICES & INSURANCE SERVICES $85,535,256
RETAIL $70,873,597
RESTAURANTS; CATERING SERVICES; NIGHT CLUBS $57,447,865
AUTOMOTIVE: CARS; MINI VANS; TRUCKS; VANS; DEALER $55,517,764
TELECOMMUNICATIONS $50,172,047
ENTERTAINMENT $50,153,799
MEDIA: TELEVISION;RADIO;OUT OF HOME;STATION PROMO $49,813,114
REAL ESTATE $41,437,836
TRAVEL & TRANSPORTATION $35,077,548
FOOD $32,578,016

HOW MANY PEOPLE COULD I REACH WITH THE CAMPAIGN I’M PLANNING?

COMMB Navigator and Transit R&F programs allow us to simulate various campaign scenarios and tell you what type of reach that campaign will achieve within your market.

HOW DO I KNOW THE CAMPAIGN WILL WORK?

Campaign Evaluations

PATTISON’s database of campaign evaluation case studies covers a broad range of categories and OOH products, showing you what others have been able to achieve with OOH.

Here are a few examples:

Foot Traffic Attribution

Foot traffic attribution is another way to measure the success of a campaign by measuring the incremental lift in store visits through unexposed and exposed groups before during and after the campaign.

Here is an example:

Fast Facts

A collection of facts that highlight the
effectiveness and perception of OOH across Canada