TORONTO ON, May 15, 2013 – PATTISON Outdoor Advertising and its experiential marketing division Fourth Wall Media teamed up with Extreme Group and Nova Scotia Tourism to bring the vibrant culture of Peggy’s Cove and its iconic East Coast treasure. On Wednesday May 15th, an authentic 28-foot replica of Peggy’s Cove Lighthouse was unveiled at the corner of Bay and Wellington (RBC Plaza, 200 Bay Street) in the heart of Toronto’s financial district. Visitors were given the opportunity to feast on culinary treats and listen to world-renowned music from Nova Scotia. The famous lighthouse replica at “Peggy’s Corner” will loom large for the next 3 weeks. Read
Pattison Outdoor and Edmonton Transit System (ETS) are set to launch a new Digital Transit Network, one similar to the TTC Transit Network. This new network will provide digital messaging in 10 key LRT stations with a total of 34 digital screens. With a reach of over 500,000 commuters weekly, these screens will provide advertisers additional marketing tools to promote their brand, product or event. The addition of this Digital Network will also enhance the current products offered at ETS Stations and Transit Vehicles. Read
VANCOUVER (March 5, 2013) Pattison Outdoor, the market leader in Digital Billboards, is pleased to announce the addition of 3 new Digital Spectaculars in Vancouver. The addition of these 3 locations brings the total number of digital boards to 150 across Canada and makes Pattison the largest and fastest growing digital out-of-home advertising company in Canada. Read
OTTAWA (Feb. 12, 2013) – A 10-year renewal of OC Transpo’s transit advertising contract with Pattison Outdoor Advertising will see the introduction of a “next vehicle arrival system”, consisting of digital displays in the city’s Transitway stations. In addition, some new ad format options for advertisers will also be introduced. The contract was awarded last month following a competitive RFP process. OC Transpo receives a portion of all revenue for advertising placed on Pattison’s ad products. Read
