PATTISON Outdoor Awarded New Advertising Partnership with the Cape Breton Municipality

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PATTISON Outdoor Advertising and the Cape Breton Regional Municipality partner to provide advertising on transit products, including buses and bus shelters throughout the region.

 

CAPE BRETON, NS, February 21, 2018 – PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider, and leader in Out-of-Home advertising solutions, today announced a new transit bus and shelter advertising contract with the Cape Breton Regional Municipality (CBRM).

 

This multi-year agreement will give PATTISON the exclusive right to sell interior and exterior transit advertising space on 18 buses covering 10 routes and on 32 transit shelter faces throughout the Cape Breton Regional Municipality. Advertisers can communicate their message to the public by-way of bus interior cards and exterior options such as the standard King and 70 posters as well as alternative vinyl applications including Headliners, Murals, Ultratails and Superbus wraps. PATTISON’s transit shelter coverage provides advertising opportunities in 16 locations throughout the communities of North Sydney, Glace Bay and Sydney.

“We are thrilled to be partnering with PATTISON Outdoor, a proven leader in Transit advertising solutions across the country,” said Kathy Donovan, Manager Fleet & Transit, Cape Breton Regional Municipality. Their passion and commitment to our municipality’s growing needs, along with their diverse product offering make this partnership a natural step. This is an exceptional exposure opportunity for local businesses, and we are excited to provide residents and tourists a valuable way to learn about the products and services they care most about in their community.”

 

“We are very excited to be able to provide our growing Sydney client base the opportunity to advertise on the Cape Breton Regional Municipalities’ transit buses and shelters,” said Sherry Kirwin, General Manager, Atlantic Region for PATTISON Outdoor Advertising. “These additions to our current inventory of digital billboards in the city allow advertisers a greater choice in out-of-home options with unmatched cost efficiency. The flexibility in bundling products will only enhance the strength of our advertisers’ campaigns by reaching more people, more frequently, and more effectively with their message. The addition of the CBRM’s transit and shelter products to our list of Maritime markets give advertisers uniformity in crafting campaigns with the same product mix available in Halifax, Moncton, Saint John and Fredericton.”

 

With the addition of the CBRM’s transit and bus shelter contract, PATTISON adds to its growing portfolio of transit systems across the country, which includes twenty-two transit systems in Canada. The agreement also gives the company unparalleled coverage across the Maritime region, with exclusive representation in New Brunswick and Nova Scotia.

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast.

 

www.pattisonoutdoor.com

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

For more information on PATTISON Outdoor Advertising, please contact:

 

Sherry Kirwin

General Manager, Atlantic Region for PATTISON Outdoor Advertising

Email: skirwin@pattisonoutdoor.com

Phone: 902-460-5501

 

PATTISON Outdoor and Fourthwall Celebrate Mazda’s 50th Anniversary in Canada with Digital Storefront

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Pictured above: To celebrate Mazda Canada’s 50th anniversary, a PATTISON Outdoor digital matrix displays a limited edition Guy Allen print, which fans can purchase using a tap-to-pay terminal shown on the right of the screen.

 

TORONTO, ON, February 12, 2018 – PATTISON Outdoor, Canada’s leading Out-of-Home advertising company, along with its digital and interactive arm, Fourthwall partnered with agency, J. Walter Thompson and Mazda Canada to celebrate the automotive brand’s 50th anniversary with their followers. To commemorate the occasion, Mazda Canada is releasing a series of limited edition prints through a PATTISON Outdoor digital storefront designed exclusively for the event. This interactive digital campaign launched on Wednesday ahead of the Canadian International AutoShow, where the automotive brand is eligible to win two ‘Car of the Year’ awards from the Automobile Journalists Association of Canada (AJAC).

 

Located in the Royal Bank Plaza of Toronto’s PATH, this four-week interactive stunt is a first for PATTISON Outdoor, Fourthwall and Mazda. A 93” x 165” large format screen plays full-motion video, depicting the illustrations of British automotive artist, Guy Allen. Mazda’s brand messaging directs fans to a payment terminal where they can tap-to-purchase a limited edition 18” x 24” print. Buyers are then issued receipts with a unique code and dedicated website url where they can input their mailing address to redeem their posters.

“Unattended payment solutions are rarely used in outdoor advertising campaigns—specifically solutions that are based on tap technology,” says Dmitri Melamed, Vice President and General Manager of Fourthwall. “J. Walter Thompson’s creative vision allowed our team yet again to execute an innovative and challenging project. We’re honoured to have contributed to Mazda’s milestone celebration in Canada.”

“Mazda has such a rich, yet often overlooked, history in Canada and we felt it was important to share that history in a way that feels less like advertising,” says Ari Elkouby, Vice President and Creative Director at J. Walter Thompson Canada. “The prints allow us to tell Mazda’s incredible brand story in a way that feels more like art, which better encapsulates the feeling of Mazda’s clubhouse philosophy.”

Each week of the four-week campaign offers passersby the opportunity to collect a new illustration in the Guy Allen series for Mazda. This ad appears in a busy retail concourse of the Royal Bank Plaza in Toronto and is a part of a larger four-week out-of-home campaign in-market during the same time period.

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

www.pattisonoutdoor.com

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

About Mazda Canada

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada’s media website at www.media.mazda.ca.

About J. Walter Thompson Worldwide

Walter Thompson Worldwide has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry’s first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.

 

For more information contact:

Dmitri Melamed
Vice President and General Manager, Fourthwall
416.348.7304
dmelamed@pattisonoutdoor.com

 

Ari Elkouby

Vice President and Creative Director, J. Walter Thompson Canada

416.926.7471
ari.elkouby@jwt.com