PATTISON Outdoor Wins Contract for Saskatoon Transit Advertising

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Pictured above: PATTISON Outdoor Advertising announces the addition of Saskatoon Transit to its growing portfolio of transit authorities.

SASKATOON, SK, November 6, 2018 – Canada’s leading Out-of-Home advertising company, PATTISON Outdoor Advertising has officially expanded their growing product portfolio in Saskatchewan, with the addition of Saskatoon Transit. The new 5-year contract, effective November 1, 2018, will offer interior and exterior advertising space on 145 transit vehicles in Saskatoon, providing advertisers many opportunities to reach commuters. PATTISON Outdoor now offers coverage in the province’s major markets utilizing advertising products across the Regina, Saskatoon, and Moose Jaw transit systems.

“With the addition of Saskatoon Transit into the PATTISON portfolio, we are thrilled to have the ability to offer our clients one-stop shopping for media products in Saskatchewan with coverage on outdoor, digital, airport, and transit,” says Brian de Ruiter, Vice President/General Manager, Prairie Region at PATTISON Outdoor Advertising.

Saskatoon has a dynamic history and multicultural community, which includes over 270,000 residents. As the largest city in Saskatchewan, it is also considered one of the fastest growing cities in Canada. PATTISON Outdoor dominates as the number one provider of advertising space in Saskatchewan operating with formats available in Classic, Digital, Place-Based, and Transit. PATTISON Outdoor’s new partnership with Saskatoon Transit invites local and national advertisers to connect their brands with local residents. To learn more about Saskatoon Transit, visit www.transit.saskatoon.ca.

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

 

www.pattisonoutdoor.com

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

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For more information contact:

 

Mary Ventresca
Vice President Marketing and Business Development, PATTISON Outdoor Advertising

905.282.6889

mventresca@pattisonoutdoor.com

 

Brian de Ruiter
Vice President & General Manager, Prairie Region, PATTISON Outdoor Advertising

780.669.7705

bderuiter@pattisonoutdoor.com

PATTISON Outdoor Reaches Donors with Digital Donation Wall in Support of #SheToo

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pattison_care_canada_donation_wall

TORONTO, ON, April 4, 2018 – PATTISON Outdoor, Canada’s leading Out-of-Home advertising company and its digital innovation arm, Fourthwall teamed up with Jungle Media to  promote CARE Canada’s She Too movement in an interactive campaign that launched this week in Toronto’s PATH. In the execution, a PATTISON digital matrix is reframed as a digital donation wall, where passersby are offered an opportunity to directly engage with CARE’s overall mission. The She Too campaign is a part of CARE’s March4Women initiative, which aims to overcome poverty and discrimination by creating equal rights and opportunities for women and girls in developing countries.

 

“CARE’s She Too campaign is capturing the momentum of a global movement raising awareness and action for women everywhere. Not just in Hollywood or in North America, but in developing countries where women might not have a safe place to share their story and get support,” says Kasia Souchen, Digital Marketing Manager at CARE Canada. “Together with PATTISON, we’re eager to engage with Torontonians on this important issue and offer an easy way to make a real difference in the lives of women and girls in developing countries.”

 

Found in the Royal Bank Plaza of Toronto’s downtown PATH, CARE Canada’s four-week interactive stunt is a first for the charitable organization, and the Canadian Out-of-Home industry. With Fourthwall handling the production and installation, the “tap-to-donate” panel was designed to accept preset donations of $5 using a cashless payment terminal, accepting credit and debit cards as well as smart phone payments. A full-motion digital spot, vinyl poster and branded payment panel were also designed by Fourthwall to direct passing donors to the terminal. To complement the campaign, brand ambassadors from CARE Canada will be scheduled on-site for a portion of the campaign to answer any questions consumers may have about the organization and its work.

 

“We are proud to work with Jungle Media and support CARE Canada in their mission of bringing awareness to women across the globe,” says Dmitri Melamed, Vice President and General Manager of Fourthwall. “The cashless payment solution offers passersby who are in a hurry or who do not have exact change, the ability to make simple and quick donations to this great cause.”“

“The digital stunt is a compelling aspect to this campaign,” says Catherine Ramsey, Media Planner at Jungle Media. “The simple contactless donation system bridges the gap between building impassioned awareness and making real change in the moment. We are thrilled to include this impactful execution as a part of our campaign this year.”

 

Appearing in the busy retail concourse of Toronto’s Royal Bank Plaza, this execution is a part of a larger, general awareness campaign in-market since March 1 that includes PATTISON Transit Interior Cards in Calgary, Ottawa and Toronto; PATH posters; TTC digital network creative, along with newspaper insertions, TV Closed Captioning placements, other Out-of-Home spots and digital display advertising.

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

www.pattisonoutdoor.com

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

About CARE Canada

CARE Canada is an international humanitarian and development organization committed to saving lives, defeating poverty and achieving social justice. Active in more than 90 countries, CARE places a special focus on women and girls as it believes we cannot overcome poverty until all people have equal rights and opportunities, visit www.care.ca.

About Jungle Media

Founded in April 2010, Jungle Media has grown to become a national influence on the media scene, winning awards for both innovation and leadership. Our goal is to deliver creative, strategic and results driven media campaigns for our clients. We work as experts in an evolving landscape, creating media that didn’t exist and exploring new species of media.

 

For more information contact:

Dmitri Melamed
Vice President and General Manager, Fourthwall
416.348.7304
dmelamed@pattisonoutdoor.com

Darcy Knoll
Communications Specialist, CARE Canada
613.228.5641
darcy.knoll@care.ca