PATTISON Outdoor Wins Advertising Contract to Billy Bishop Toronto City Airport Passenger Terminal
Canada’s Out-of-Home leader, PATTISON Outdoor expands its national airport portfolio with the addition of the passenger terminal at Billy Bishop Toronto City Airport. (Pictured left to right: Nieuport Commercial Director, Jason Attard; PATTISON Outdoor Vice President & General Manager, Brian Rodkin; and Nieuport CEO, Neil Pakey at the Passenger Terminal of Billy Bishop Toronto City Airport.)
TORONTO, ON, JULY 24, 2019 – PATTISON Outdoor Advertising, Canada’s largest Out-of-Home provider and the leader in Canadian airport advertising is proud to announce it has been awarded a multi-year advertising program with Nieuport Aviation Infrastructure Partners (Nieuport Aviation), owner and operator of the passenger terminal at Billy Bishop Toronto City Airport, Canada’s ninth busiest airport welcoming more than 2.8 million passengers annually. The agreement is effective September 1, 2019.
“We are very excited about this new partnership which adds The Billy Bishop Toronto City passenger terminal to our portfolio of airport concessions across the country,” says Brian Rodkin, Vice President and General Manager of PATTISON Outdoor. “It is a strategic investment in our offering to advertisers, providing them the unique opportunity to scale their share-of-voice across all 15 of PATTISON’s airports.”
“After a rigorous competitive process, we are pleased to have an organization with the experience, professionalism and reach of PATTISON Outdoor as our new Out-of-Home advertising partner in the terminal,” says Jason Attard, Commercial Director for Nieuport Aviation. “We have invested heavily in providing a world-class passenger experience with the recent completion of a $50 million terminal upgrade. Ongoing improvements will include a soon-to-be-installed state-of-the art digital advertising network to be operated by PATTISON Outdoor.”
Advertisers will benefit from PATTISON’s comprehensive range of Classic and Digital formats located throughout the passenger terminal, including opportunities for unique placements and dominations across the terminal’s check-in, security, domestic and transborder lounges and arrivals areas, with new digital displays launching in the fall of 2019.
-30-
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.
For more information contact:
Brian Rodkin
Vice President and General Manager,
PATTISON Outdoor Advertising
416.425.6002 ext. 243
About Nieuport Aviation
Nieuport Aviation, owner and operator of the passenger terminal at Billy Bishop Toronto City Airport, works closely with the airport community including airport owner PortsToronto to deliver an exceptional passenger experience and to sustain our position as a world-class regional airport. To help provide a seamless travel experience for the 2.8 million annual passengers, Nieuport delivers daily terminal operations and a complimentary bus shuttle service between the airport and downtown Toronto. Nieuport is owned by institutional investors advised by J.P. Morgan Asset Management, which are core infrastructure investors representing investments on behalf of millions of Ontario and Canadian families.
About Billy Bishop Toronto City Airport
Offering service to more than 20 cities in Canada and the U.S., with connection opportunities to more than 80 international destinations via our airlines’ networks, Billy Bishop Toronto City Airport is an important international gateway and a key driver to Toronto’s economy, generating more than $470 million in Gross Domestic Product (GDP) each year and supporting 4,740 jobs, including 2,080 directly associated with the airport operations. Billy Bishop Airport is renowned for its unique travel experience, efficiency and customer service and has won a series of passenger-driven awards, including being named one of the top airports globally and in North America in both the Airports Council International’s (ACI) Airport Service Quality Awards and Skytrax World Airport Awards. Billy Bishop Airport has also been ranked as the fourth Best International Airport by Condé Nast Traveler and has ranked top ten on Private Fly’s list for Most Scenic Airport Approaches in the world for five consecutive years.
Randy Otto, President of PATTISON Outdoor Receives FEPE Lifetime Achievement Award
Pictured above. Randy Otto, President of PATTISON Outdoor was presented with the 2019 Lifetime Achievement Award at FEPE International for outstanding contributions to the global Out-of-Home industry.
DUBAI, UAE, MAY 7th, 2019 – FEPE International, the Global Out-of-Home Organization awarded Randy Otto, President of PATTISON Outdoor Advertising with this year’s Lifetime Achievement Award at the 60th Annual International Congress Gala held in Dubai on May 2.
The FEPE Lifetime Achievement Award is the industry’s highest honour for accomplishment, recognizing an individual whose contributions have made a significant impact on the Out-of-Home industry worldwide.
FEPE International Executive Director John Ellery recognized Otto as “one of the true pioneers of not just the Canadian Out-of-Home industry, but worldwide too. We are delighted to honour him with our Lifetime Achievement Award.”
Otto first joined the Out-of-Home industry in 1976 and has been serving as the President of PATTISON Outdoor since 2004, where he also advises on the board for the Canadian Out of Home Marketing and Measurement Bureau (COMMB).
During this time, he spearheaded the launch of Canada’s first Proof-of-Performance campaign management system, EyeWitness POP™. The first offering of its kind to provide clients a way to monitor their Outdoor campaigns, while creating a level of transparency never before seen in the industry.
“Randy has been a strong industry leader serving on the COMMB Board since 2003, contributing to the development and advancement of Out-of-Home measurement,” says Roseanne Caron, President of COMMB.
Building PATTISON into Canada’s leading Out-of-Home company came through key expansions led by Otto, such as acquiring the digitally innovative Onestop Media Group and securing key advertising partnerships with transit and airport authorities across the country. In 2018, the recent acquisition of IMA brought with it the exclusive advertising rights to the Metrolinx ‘GO’ commuter system, further positioning PATTISON Outdoor as the premier provider of Out-of-Home advertising.
“I was humbled and honored to be recognized with the FEPE Lifetime Achievement Award during the World Outdoor Congress in Dubai, for a career in our industry that I have enjoyed so much,” says Otto.
The FEPE International Congress “celebrates the best of Out-of-Home, including the leaders who have made the industry the global force it is today…Award recipients are the corner stone of our annual Gala event, playing an important role in bringing the worldwide OOH industry together,” says Ellery.
-30-
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.
www.facebook.com/pattisonoutdooradvertising
www.twitter.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor
About FEPE International:
FEPE International (established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include the major International companies – JCDecaux, Clear Channel and Exterion – as well as Ströer, Pikasso, and more recently blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India.
Membership is open to all companies who operate in the OOH sector and as a non-profit Federation funds are reinvested in industry issues such as research and the annual international congress. FEPE is a member of EASA and ESOMAR in Europe as well as a founding member of ICAS and also actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.fepe.com.
*Eyewitness is a registered trademark, and owned product of The Siroky Group Inc.
For more information contact:
Mary Ventresca
Vice President, Marketing & Business Development,
PATTISON Outdoor Advertising
905.282.6889
PATTISON Outdoor Transforms Calgary’s Bus Rapid Transit Experience with New MAX ‘Next Bus Arrival’ Screens
(Pictured above) PATTISON Outdoor expands its advertising footprint in Calgary with new BRT passenger displays. (Pictured right) PATTISON’s ‘Next Bus Arrival’ feature provides Calgary MAX Transit riders with up-to-the-minute information.
CALGARY, AB, JANUARY 29th, 2019 – PATTISON Outdoor Advertising, Canada’s foremost Out-of-Home advertising company officially announces the launch of its state-of-the-art BRT Passenger Information screens. This innovative transformation brings eighty-seven freestanding structures across the four new lines of Calgary’s MAX Bus Rapid Transit (BRT) service, providing the transit audience with timely and vital information on vehicle schedules through PATTISON’s ‘Next Bus Arrival’ feature. PATTISON also offers advertisers an unparalleled opportunity to target the Calgary market at large, with a combined total of 172 screens that elevate the transit experience by pairing passenger spots with relevant and valuable advertising content.
Extending the mission of Calgary Transit, PATTISON’s ‘Next Bus’ Automated Passenger Information System (APIS) enhances the commuter experience by bringing accessible and reliable information on arriving busses, while presenting an exciting opportunity to advertisers. Measuring at 55”, these vertically-oriented Outdoor displays have high viewability, offering local and national businesses the opportunity of targeting both pedestrians and vehicular traffic. Situated at outdoor bus stops, the digital passenger displays reach consumers across Calgary’s greater neighbourhoods – areas that were previously unreachable by other forms of media, such as the affluent suburbs along the South Crosstown MAX Teal line.
“The fusion of integrated design, advance passenger information, and advertising represents the future of the Out-of-Home industry,” said Brian de Ruiter, Vice President and General Manager, Prairie Region, PATTISON Outdoor. “We are thrilled to provide Calgary Transit with Canada’s most state-of-the-art transit vehicle information system and offer advertisers the opportunity to take their advertising to a whole new level throughout the City of Calgary.”
Calgary’s new BRT integrates with existing transit lines in Calgary, including the Bus and Light Rapid Transit (LRT) systems, both of which PATTISON represents advertising for as well. Businesses can benefit by pairing BRT passenger screens with the current Digital LRT network, along with other transit formats, for campaigns that penetrate their target audience in meaningful ways. PATTISON also offers the option to scale nationally with product offerings similar to the BRT displays in markets such as Vancouver and Montreal.
-30-
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.
www.facebook.com/pattisonoutdooradvertising
www.twitter.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor
For more information contact:
Brian de Ruiter
Vice President & General Manager, Prairie Region, PATTISON Outdoor Advertising
780.669.7705
PATTISON Outdoor Partners with Oxford Properties Group to Launch ‘Next Generation’ Digital Canvas in Calgary
PATTISON Outdoor’s Digital Canvas Wall, located in Bow Valley Square’s office tower complex in Downtown Calgary.
CALGARY, AB, JANUARY 21, 2019 – PATTISON Outdoor Advertising, Canada’s leader in the sales and operations of Out-of-Home Media, in partnership with Oxford Properties Group, are pleased to announce the completed installation of a new digital canvas located in Calgary’s +15 Pathway at Bow Valley Square. This new digital wall delivers a revolutionary platform that integrates state-of-the-art technology to bring new possibilities to the urban digital landscape.
PATTISON’s Digital Innovation Team, Onestop, engineered custom content for this one-of-a-kind digital display. Designed to emulate the long and expansive appearance of a prairie terrain, this video wall includes a slate of cutting-edge features. The 50-foot, 1.5mm pitch LED display delivers an unrivaled visual experience to commuters in Calgary’s covered path network, establishing a new industry standard for Digital Out-Of-Home and Place Based Media. Advertisers have the ability to display in standard 16:9 format on the primary screen, with adjacent panels serving as a complimentary visual, or integrate the entire digital canvas to create truly unique and engaging experiences.
“This is a product developed from a strong and innovative partnership with Oxford Properties Group. Designed to be an artistic installation as well as a revenue item, we look forward to experimenting with this new Digital Canvas for years to come. The plan is to see content evolve season to season and year after year, to truly make this a living, breathing part of Oxford’s first-class property; and Calgary’s downtown” says Ian Gadsby, Vice President of Digital technology at PATTISON Outdoor.
PATTISON and Oxford Properties Group are proud to announce this digital product will also act as a creative canvas for the students of Alberta’s College of Art and Design (ACAD). This exciting collaboration will highlight the dynamic features of the digital canvas by delivering both relevant commuter information from Onestop’s Digital Office Network as well as innovative projects submitted by the students of ACAD.
“ACAD is proud to partner with PATTISON and Onestop for the launch of this innovative digital technology previously unseen in Alberta. The School of Communication Design at ACAD consistently produces talented creatives prepared to adapt to and thrive in the rapidly developing field of design. The digital canvas in Bow Valley Square provides our emerging artists a unique opportunity to showcase their work and reach new audiences in downtown Calgary.” Scott Cressman, Chair, School of Communication Design, Alberta College of Art + Design.
For more information on how to display your message on this revolutionary digital canvas, contact PATTISON Outdoor
today.
-30-
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
www.facebook.com/PattisonOutdoorAdvertising
www.twitter.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor
About Alberta College of Art + Design
Founded in 1926, Alberta College of Art + Design (ACAD) has been a major contributor to Canada’s visual culture in the 20th century, with many of its graduates gaining significant national and international reputations as artists, designers and creative leaders. ACAD provides accredited degree standard education and learning opportunities to 1,200 students enrolled in full- and part-time studies in a wide range of art, craft and design studio disciplines. In addition to credentialed undergraduate degrees in a variety of program areas, the College offers a Masters of Fine Art in Craft Media, making it the only institution in the province to offer and confer university-level undergraduate and now, graduate degree programs in art, craft and design. ACAD achieved university status on Thursday, March 1, 2018.
acad.ca
For more information contact:
Ian Gadsby
Vice President, Digital Technology
905.282.6871
Scott Cressman
Chair, School of Communication Design, Alberta College of Art + Design.
PATTISON Outdoor Wins Contract for Saskatoon Transit Advertising
Pictured above: PATTISON Outdoor Advertising announces the addition of Saskatoon Transit to its growing portfolio of transit authorities.
SASKATOON, SK, November 6, 2018 – Canada’s leading Out-of-Home advertising company, PATTISON Outdoor Advertising has officially expanded their growing product portfolio in Saskatchewan, with the addition of Saskatoon Transit. The new 5-year contract, effective November 1, 2018, will offer interior and exterior advertising space on 145 transit vehicles in Saskatoon, providing advertisers many opportunities to reach commuters. PATTISON Outdoor now offers coverage in the province’s major markets utilizing advertising products across the Regina, Saskatoon, and Moose Jaw transit systems.
“With the addition of Saskatoon Transit into the PATTISON portfolio, we are thrilled to have the ability to offer our clients one-stop shopping for media products in Saskatchewan with coverage on outdoor, digital, airport, and transit,” says Brian de Ruiter, Vice President/General Manager, Prairie Region at PATTISON Outdoor Advertising.
Saskatoon has a dynamic history and multicultural community, which includes over 270,000 residents. As the largest city in Saskatchewan, it is also considered one of the fastest growing cities in Canada. PATTISON Outdoor dominates as the number one provider of advertising space in Saskatchewan operating with formats available in Classic, Digital, Place-Based, and Transit. PATTISON Outdoor’s new partnership with Saskatoon Transit invites local and national advertisers to connect their brands with local residents. To learn more about Saskatoon Transit, visit www.transit.saskatoon.ca.
-30-
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
www.facebook.com/PattisonOutdoorAdvertising
www.twitter.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor
For more information contact:
Mary Ventresca
Vice President Marketing and Business Development, PATTISON Outdoor Advertising
905.282.6889
mventresca@pattisonoutdoor.com
Brian de Ruiter
Vice President & General Manager, Prairie Region, PATTISON Outdoor Advertising
780.669.7705
PATTISON Outdoor Reaches Donors with Digital Donation Wall in Support of #SheToo
A PATTISON Outdoor digital matrix accepts donations via a “tap-to-give” payment terminal in support of CARE Canada’s #SheToo initiative, which is part of CARE’s March4Women campaign.
TORONTO, ON, April 4, 2018 – PATTISON Outdoor, Canada’s leading Out-of-Home advertising company and its digital innovation arm, Fourthwall teamed up with Jungle Media to promote CARE Canada’s She Too movement in an interactive campaign that launched this week in Toronto’s PATH. In the execution, a PATTISON digital matrix is reframed as a digital donation wall, where passersby are offered an opportunity to directly engage with CARE’s overall mission. The She Too campaign is a part of CARE’s March4Women initiative, which aims to overcome poverty and discrimination by creating equal rights and opportunities for women and girls in developing countries.
“CARE’s She Too campaign is capturing the momentum of a global movement raising awareness and action for women everywhere. Not just in Hollywood or in North America, but in developing countries where women might not have a safe place to share their story and get support,” says Kasia Souchen, Digital Marketing Manager at CARE Canada. “Together with PATTISON, we’re eager to engage with Torontonians on this important issue and offer an easy way to make a real difference in the lives of women and girls in developing countries.”
Found in the Royal Bank Plaza of Toronto’s downtown PATH, CARE Canada’s four-week interactive stunt is a first for the charitable organization, and the Canadian Out-of-Home industry. With Fourthwall handling the production and installation, the “tap-to-donate” panel was designed to accept preset donations of $5 using a cashless payment terminal, accepting credit and debit cards as well as smart phone payments. A full-motion digital spot, vinyl poster and branded payment panel were also designed by Fourthwall to direct passing donors to the terminal. To complement the campaign, brand ambassadors from CARE Canada will be scheduled on-site for a portion of the campaign to answer any questions consumers may have about the organization and its work.
“We are proud to work with Jungle Media and support CARE Canada in their mission of bringing awareness to women across the globe,” says Dmitri Melamed, Vice President and General Manager of Fourthwall. “The cashless payment solution offers passersby who are in a hurry or who do not have exact change, the ability to make simple and quick donations to this great cause.”“
“The digital stunt is a compelling aspect to this campaign,” says Catherine Ramsey, Media Planner at Jungle Media. “The simple contactless donation system bridges the gap between building impassioned awareness and making real change in the moment. We are thrilled to include this impactful execution as a part of our campaign this year.”
Appearing in the busy retail concourse of Toronto’s Royal Bank Plaza, this execution is a part of a larger, general awareness campaign in-market since March 1 that includes PATTISON Transit Interior Cards in Calgary, Ottawa and Toronto; PATH posters; TTC digital network creative, along with newspaper insertions, TV Closed Captioning placements, other Out-of-Home spots and digital display advertising.
-30-
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
www.facebook.com/PattisonOutdoorAdvertising
www.twitter.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor
About CARE Canada
CARE Canada is an international humanitarian and development organization committed to saving lives, defeating poverty and achieving social justice. Active in more than 90 countries, CARE places a special focus on women and girls as it believes we cannot overcome poverty until all people have equal rights and opportunities, visit www.care.ca.
About Jungle Media
Founded in April 2010, Jungle Media has grown to become a national influence on the media scene, winning awards for both innovation and leadership. Our goal is to deliver creative, strategic and results driven media campaigns for our clients. We work as experts in an evolving landscape, creating media that didn’t exist and exploring new species of media.
For more information contact:
Dmitri Melamed
Vice President and General Manager, Fourthwall
416.348.7304
dmelamed@pattisonoutdoor.com
Darcy Knoll
Communications Specialist, CARE Canada
613.228.5641
darcy.knoll@care.ca
Edmonton International Airport Welcomes Travellers with New Samsung 4K HDR LED Display
The 32’ x 12’ landmark 4K HDR LED display now provides travelers with critical information in the highest traffic central security terminal area.
Mississauga, ON – April 10, 2018 – Travelers passing through Edmonton International Airport (EIA) can now enjoy Canada’s largest 4K HDR LED display within an airport, thanks to a new state-of-the-art installation by Samsung Canada and PATTISON Outdoor Advertising. Every day, 9,000 travelers pass through the Canadian Air Transport Security Authority (CATSA) central security area at EIA[1], spending a significant amount of dwell time there.
To help reduce stress levels and elevate the travel experience overall, key information ranging from security waiting periods to gate time and details will be shown on the new 4K HDR LED display. Given that close to 40 per cent of global airport revenues are estimated to come from non-aeronautical sources[2], the stunning landmark LED screen is also used to advertise onsite EIA retail, food and beverage options, parking and more. The board will also be able to provide emergency updates in special circumstances as well as entertainment and live broadcast coverage.
“As a leader in digital technology, we are pleased to partner with the EIA and PATTISON teams to create the largest 4K HDR LED airport display in Canada – an innovative and stunning solution that has the ability to help elevate the travel experience for passengers,” said Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Canada.
Samsung has the ability to build seamless video walls that can adapt to any dimension, shape or curve. The stadium-screen sized display at EIA is 32’ x 12’ in size, providing eye-catching, bright and detailed image quality from wide viewing angles thanks to its fine 2.5mm pixel pitch.
The new Samsung IF series boasts innovative HDR technology, creating a true-to-life viewing experience with high quality content. With limited wall space available for mounting within EIA’s central security area, the dynamic, dual-sided 4K HDR LED display was installed from the ceiling for maximum visibility and impact.
“This extraordinary Samsung digital display screen was exactly what we needed for our drive to digitize our terminal,” said Myron Keehn, Vice President of Air Service and Commercial Development, Edmonton International Airport. “This board allows us to improve our passenger experience by providing travelers with information more efficiently as well as provide opportunities for advertisers to promote their product or services on state-of-the-art technology at EIA.”
PATTISON Outdoor, Canada’s largest Out-of-Home advertising provider and leader in airport advertising, manages the advertising operations for EIA. Providing EIA and its clients with high-quality products in highly sought-after locations, PATTISON prides itself on offering clients total advertising solutions that include everything from campaign conception, to design, through to completion. With PATTISON, advertisers benefit from a range of services to optimize their campaign. PATTISON’s full range of premium product formats in high-dwell areas at the EIA give advertisers an exceptional opportunity to engage a desirable consumer group made up of a higher-than-average income demographic.
“Located at central security, the display targets a desirable and high-income consumer group made up of domestic and international travellers, and pairs advertising alongside timely airport information,” said Brian de Ruiter, Vice President and General Manager, Prairie Region at PATTISON Outdoor. “This integrated wayfinding solution displays time and security waiting periods, and demonstrates our commitment to growing our digital airport portfolio at the Edmonton Airport and to offering advertisers highly-visible and premium products in exclusive settings.”
-30-
About Samsung Electronics Canada
Samsung Electronics Canada inspires Canadians to reach their full potential through a transformative ecosystem of products and services that deliver innovation and distinct design to every aspect of their connected lives. The company is redefining the worlds of TVs, smartphones, virtual reality and wearable devices, tablets and digital appliances. In 2017, Samsung was ranked No. 6 in Interbrand’s “Best Global Brands” list. Dedicated to helping make a difference in the lives of Canadians, Samsung’s award-winning Hope for Children corporate giving initiatives supports public education, sustainability and health-related issues in communities across the country. To discover more, please visit www.samsung.com.
Follow Samsung Canada at facebook.com/SamsungCanada, or Instagram @samsungcanada or on Twitter @SamsungCanada.
About Edmonton International Airport
Edmonton International Airport is a self-funded, not-for-profit corporation whose mandate is to drive economic prosperity for the Edmonton Region. EIA is Canada’s fifth-busiest airport by passenger traffic and the largest major Canadian airport by land area. EIA offers non-stop connections to 60 destinations across Canada, the US, Mexico, the Caribbean and Europe. EIA is a major economic driver, with an economic output of over $2.2 billion, supporting over 12,600 jobs. For more information, please visit: flyeia.com, follow @flyeia on Twitter, Instagram, LinkedIn or Facebook.
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from classic billboards to transit, digital, airports, place-based, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.
www.linkedin.com/company/pattison-outdoor/
www.facebook.com/PattisonOutdoorAdvertising
www.twitter.com/pattisonoutdoor
www.vimeo.com/pattisonoutdoor
www.instagram.com/pattisonoutdoor
For more information, please contact:
Christa Connell
North Strategic
christa.connell@northstrategic.com
647-293-3515
[1] Based on passenger statistics from Edmonton International Airport from February 2017-February 2018.
[2] According to the 2014 Airports Council International (ACI) Airport Economics Report: http://www.aci-na.org/sites/default/files/aci_airport_economics_report_aci_na.pdf.