WHAT’S NEW
IN OUT-OF-HOME
ADVERTISING
PATTISON OUTDOOR LATEST AND GREATEST CAMPAIGNS, ADVERTISING PRODUCTS AND MORE
WHAT’S NEW
Keeping Score
Boston Pizza Drops the Puck
To follow the excitement of the NHL Playoffs, Boston Pizza partnered with PATTISON Outdoor to not only keep fans up to date, but whet their appetite with delicious deals on food and drink. This digital campaign was the perfect use of PATTISON’s smartAD technology, by integrating a live RSS sports feed to automate a change in creative messaging based on final scores immediately concluding local team games. Speaking to local team fans in each playoff market – Toronto, Winnipeg and Edmonton, this was a unique way to keep fans engaged with the playoffs while inviting them to watch the next game from a Boston Pizza restaurant. Seen along highways and other critical points, this campaign garnered hundreds of thousands of impressions.
Toonie Twosdays are Back at KFC!
KFC is bringing back the infamous Toonie Tuesdays and to do it, they had to go big! Working with the agencies Kinetic and Wavemaker and partnering with PATTISON Outdoor, they did. This superboard at Adelaide and Spadina was the prime location for the reveal, except someone wasn’t having it. The Colonel has been spotted all over social media, working to cover up the scandalous pricing and this was no exception.
Using a mannequin and a 3D printed head, painted to match the iconic colonel, he was planted along the catwalk in front of the board, paint roller in hand. Quite literally caught red-handed as he attempted to paint over the scandalous pricing.
Showcasing Edmonton Transit
Check out the exciting advertising opportunities that await local and national advertisers along Edmonton Transit. The ETS provides a reliable transit service in and around Edmonton, moving commuters and transit riders to their destinations every day, so ride with them! Take your brand and message across this massive fleet of buses and lineup of LRT trains to get seen and make an impression with a diverse set of audiences.
Watch our latest video on the all the exciting transit advertising products and opportunities available to you through PATTISON Outdoor and the ETS. Contact a rep today and see how you can move your message!
Award Season
COMMB-ing Through the Shortlist
PATTISON Outdoor is proud to be the Out-of-Home (OOH) operator with 6 ad campaigns shortlisted for an award at the first ever Canadian Out-of-Home Awards! Hosted by the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the awards will celebrate and recognize creative, technical and strategic OOH achievements of advertisers and agencies.
Award contenders include:
- Johnnie Walker – Keep Walking
- IKEA – Downtown Toronto store launch
- KFC – Steaming Hot Sandwich
- Kraft Heinz (Philadelphia) – Taste of Heaven
- Tourism Nova Scotia – Do More
- La Cordée – OOH vs Out-of-Stock
Congratulations to our client and agency partners and best of luck at the awards!
PATTISON Outdoor Boards Mississauga Transit
We are proud to share that PATTISON is now the sole provider of bus advertising in the Greater Toronto Area (GTA) thanks to the addition of MiWay! The 5-year agreement for advertising rights on MiWay buses commenced on May 1, 2023. PATTISON Outdoor will sell exterior and interior bus advertising on MiWay, the City of Mississauga’s public transit system.
Learn more about out-of-home advertising in Mississauga.
