WHAT’S NEW
SEE THE LATEST AND GREATEST CAMPAIGNS, ADVERTISING PRODUCTS AND MORE
DIGITAL OUT-OF-HOME ADVERTISING
REACHING AUDIENCES ACROSS ONTARIO
JACKPOT CITY GETS LUCKY WITH OOH
JackpotCity is winning big with PATTISON Outdoor for the launch of their 2021 campaign, using a mix of transit, digital, and place-based out-of-home media. To reach a large audience in Ontario, JackpotCity used digital displays in Toronto’s underground network, The PATH and the Gardiner Expressway, which is known to be one of Canada’s busiest highways. JackpotCity was also promoted using Digital Transit Networks in TTC stations around the GTA, as well as Digital Displays in Ottawa, Kitchener, London, and Windsor. These various formats were ideal for targeting Ontarians in their local cities.
The power of Digital OOH has allowed JackpotCity to stand out from its competition by highlighting its brand on the big screen with a dynamic and bold creative script designed by the in-house digital production team PATTISON. The campaign was a general success to help promote JackpotCity’s online services and to help increase brand awareness and recognition.
With the help of PATTISON’s in-house digital production team, JackpotCity was able to highlight their brand on the big screens of the advertising world with creative designs that featured dynamic colours and bold texts presenting the perfect opportunity to stand out among competition.
The campaign was an overall success and helped promote JackpotCity’s online services as well as increased brand awareness and recognition.
LIVE ON LOCATION
TORONTO TRANSIT COMMISSION
Click to watch the video
PATTISON is welcoming advertisers back to Transit Advertising at Bloor-Yonge station, the hub of Toronto’s whole subway network. Considered as Toronto’s busiest transit hub in the subway network, Bloor-Yonge station is ideal for targeting commuters throughout their daily commute with a variety of creative executions that allow brands to take their campaign to the next level.
Brands are encouraged to get creative and use the entire station as globally recognized brands such as VISA, PepsiCo, McDonald‘s have done in the past, by using immersive Station Dominations, eye-level Station Posters, large and bold Wall Murals and many more advertising formats.
Out-of-Home provides ample opportunity to reach a returning audience to downtown Toronto. With a variety of formats that are eye-catching, vibrant and bold OOH provides the perfect opportunity for advertisers to think outside the box and not only reach a mass audience at once, but also provide a unique experience for consumers.
A variety of eye-catching, vibrant and bold OOH formats provides advertisers with the perfect opportunity to think outside the box and not only reach a mass audience at once, but also engage with them as they return to downtown Toronto.
Out-of-home Advertising continues to be an effective medium throughout Canada by providing a platform for advertisers to highlight their brand message and stand out from competition. It allows advertisers to reach locals looking forward to normal post-pandemic life.
Research shows residents in Toronto, ON consistently engage in activities outside the home, thereby exposing themselves to Out-of-Home advertising. In October 2021, 97% of Torontonians were leaving their homes at least once a week, and 65% more than three times a week. For advertisers, this is an excellent opportunity to be seen by locals and commuters alike who have been travelling on the TTC throughout the city.
Over 70% of respondents in Dynata‘s 2021 survey describe their current routine as almost back to normal as of October 2021. As one of Toronto’s most noticeable media types, OOH allows brands and businesses to reach consumers on-the-go.
Source: Monthly Tracker Study, Interviews conducted among the General Population in Toronto CMAs in February, 2021 (n=411), March (n=420), and April (n=402), May (n=401), June (n=400), July (n=405), August (n=402), September (n=405), October (n=402) via Dynata online panel.
SASKATOON OUT-OF-HOME MEDIA
ADVERTISING OPPORTUNITIES FROM PATTISON OUTDOOR
SHOWCASE YOUR BUSINESS IN SUNNY SASKATOON
With the continuous growth of Saskatchewan’s largest city, Saskatoon, PATTISON Outdoor is expanding its digital presence this year by installing new digital displays throughout the city. With additional display plans for next year, advertisers will have excellent visibility and coverage.
As brands continue to get back-to-business, Out-of-Home advertising remains a perfect solution for advertisers to reach locals on their daily commute.
PATTISON Outdoor provides ad solutions that help businesses and brands connect with consumers at every stage of their journey. With a combination of advertising pillars that includes Classic, Digital and Transit advertising, advertisers have the perfect opportunity to maximize impact and take their campaign to the next level.
As the OOH advertising industry continues to grow, it offers new and creative ways to reach consumers with visually-appealing and effective messages. With new displays being built in high-traffic areas of the city, advertisers can reach locals while they’re out-and-about traveling across this vibrant community.
OOH advertising is a popular choice for brands and businesses as it provides high visibility and is a great opportunity for advertisers to showcase their brand to millions of people.
