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CREATING BUZZ WORTHY CAMPAIGNS
KFC Creates Big Impact in Alberta
KFC’s famous Double Down sandwich brings delicious sights to the streets of Alberta with Classic Out-of-Home Advertising. To stand out from the competition, KFC went big and bold by booking a Classic Superboard with added extensions made out of plywood to the top, bottom, and sides of the billboard to depict the look of fried chicken and bacon to show a larger-than-life view of the Double Down sandwich. The extensions added a realistic feel to the creative that provided the perfect opportunity for drivers to see the Double Down sandwich in its full glory. With bold creative and a combination of Digital Out-of-Home, KFC was able to reach drivers in Edmonton and Calgary with this enormous eye-catching billboards.
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Spin Master Turns Heads with GO Transit Advertising
Send in the toys! Spin Master looks to Out-of-Home advertising on GO Transit vehicles for the launch of their latest campaign. With a GO Train Full Car Wrap, Spin Master was able to grab the attention of Torontonians commuting on one of Toronto’s busiest highways, the Gardiner Expressway. With bright designs and bold text, the Full Car Wrap was highly visible to drivers who noticed the GO Train travelling into Toronto’s downtown core. The large Car Wrap that was installed on the exterior of the GO Train, commanded attention as it passed from station to station being seen by commuters during their daily journey across the Greater Toronto Area.
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94.3 NOW! Radio Teases New Campaign in Winnipeg
Winnipeggers where left guessing and questioning what the mysterious Billboards were teasing in NOW! Radio’s latest campaign. The campaign created excitement and anticipation among locals wanting to know what that big reveal would be. With the tactical tease/reveal approach, 94.3 NOW! Radio was successfully able to generate buzz around the launch of a newly rebranded radio station to show locals that they are coming in with a bang. The prelaunch campaign included Classic, Digital, and Transit Out-of-Home advertising that was featured across Winnipeg providing the opportunity to reach locals at multiple touchpoints in the city. With a combination of highly visible PATTISON Outdoor products that included Horizontal Posters, Street Ads, Digital Superboards, King Posters with added Headliners + Extensions and more, NOW! Radio was able to engage their audience that made for a buzzworthy campaign to welcome listeners to the rebranded new radio station.
