Torontonians Find Out-of-Home Favourable and Trustworthy
Torontonians are reuniting and warming up to Out-of-Home Advertising all over again. Recent studies find that OOH resonates with audiences. In fact, 45% of those interviewed reported that they noticed OOH ads within the past month. This is almost a 20-point lead over Social Media and radio ads, the next leading formats. OOH ads are viewed by 44% of Torontonians as the most trustworthy medium with 40% agreeing that they feel positive about OOH advertising. With many residents returning to the office, it’s encouraging to see the results of this robust medium.
Club des Millionaires and PATTISON Outdoor Alter Reality
PATTISON Outdoor, Blink Media and Ocean Brands invited everyday commuters the opportunity to alter reality. Taking advantage of ridership dwell times and the ease of use of QR codes, riders could pass the time with their phone and this exciting Alternate Reality execution powered by Zappar.
By opening their camera and focusing on the Transit Shelter Advertisement, commuters are able to watch as the stationary ad transformed in front of their eyes. This new kind of campaign is an excellent way to not only directly engage your audience with something for them to do, but it effectively doubled the amount of content in the ad. By coupling a visually appealing Transit Shelter Advertisement with all the pertinent information and then leaving a lasting impression with an additional AR component, Club des Millionaires really swam ahead of the competition.
PATTISON and Clients Take Home the Gold
PATTISON Outdoor is thrilled to showcase the collaboration of our clients and staff to execute award-winning and memorable campaigns over the pandemic. This year, Ad Club held its OOH Showdown which featured the very best executions of the past three years.
We are very excited to announce PATTISON Outdoor campaigns for the following brands that have taken first place in three categories:
- Large Format Static Billboard – Danone Silk Bee Hotel
- Indoor Place-Based OOH – Kraft Heinz Philadelphia Cream Cheese Stairs
- Multi-Platform OOH – Ikea Yonge/Gerrard Store Opening
New Advertising Opportunities in Toronto
Rise above the crowd near Downsview Park with these stunning new Digital Posters in Toronto. Brands and local businesses will benefit from high traffic and visibility in this prime area: along Sheppard Avenue and just north of the Downsview Airport and outside the Downsview TTC Station. Being seconds away from retail and leisure opportunities, make your mark and influence audiences in Toronto with these high-resolution digital displays.
Harness the power of Digital Out-of-Home today, update messaging in real-time and stand-out with a 10-second ad created by our award-winning design studio. With a minimum of 1,440 plays per day, there’s no way you won’t be skipped, blocked or missed.