OUR WORK
THINK OUTSIDE THE FRAME WITH PATTISON OUTDOOR
SHOWCASES
AWARD WINNING CAMPAIGNS. PROVEN RESULTS.
We design state-of-the-art campaigns that challenge perceptions about Out-of-Home advertising. Our custom-builds cover first-time executions, mobile interaction, AR & VR, smartAD® technology, and more. From digital executions to media firsts, PATTISON interactive campaigns bring people and brands together.
Click on the examples below to watch videos of some of our innovative executions.
PATTISON OVERVIEW
REEBOK
HELLO FRESH
AEROPLAN
AUDACITY WINES
VAN HOUTTE
VANGUARD
EBAY
DOWNLOADS
LEARN MORE ABOUT OUR PRODUCTS AND SERVICES
Download the resources below for more in-depth knowledge on our product offering and services.
See the NEW Ontario Transit Advertising Brochure
PATTISON offers advertisers 9 exciting and exclusive transit partnerships across Ontario. Explore the endless possibilities in this comprehensive brochure!
Take Flight with Canada’s Airport Advertising Brochure
Take flight with a range of advertising opportunities available in over 14 airports across the country.
Discover Outdoor Advertising in Edmonton, AB
Find out how to reach your audience in Alberta’s capital city!
Connect with Travellers at Calgary International Airport
Learn about your audience with our YYC Airport Fact Sheet.
Discover Outdoor Advertising in Victoria, BC
Learn about the city, its’ residents and how to reach them with PATTISON Out-of-Home advertising.
Go Bold in Burlington, ON
Target consumers with Burlington, Ontario’s newest Digital Horizontal Poster.
INNOVATIVE EDGES
TAKE YOUR MESSAGE TO THE NEXT LEVEL.
Deliver your message in a novel way with poster extensions, lights and entirely custom units built exclusively for your message. Our Production experts transform your campaign into innovative and eye-catching displays that dazzle.
ARTERRA WINES
DELIVERS AN AUDACIOUS CAMPAIGN!
Client: Arterra Wines
Format: Classic – Backlit Poster Domination
To create an immersive and one-of-a-kind experience for commuters in Toronto’s urban PATH, Arterra Wines promoted their signature wine, ‘The Audacity of Thomas G. Bright’, by transforming the MetroCentre Roy Thomson Hall underground tunnel into the scene of a hillside vineyard. Capturing the imagination of commuters and delivering over 1.2 Million* impressions over the month, this ambitious campaign marvelled in the rich history of the wine maker.
Click the photo to read more…
AUDACITY BRINGS THEIR RICH HISTORY TO LIFE IN TORONTO’S PATH!
Client: Audacity
Format: Classic – Digital LED Canvas Wall and Vinyl Domination
Arterra Wines delivered a digital domination for The Audacity of Thomas G. Bright by creating an extended brand story around the brand’s rich and unique history. By placing aged barrels in St. Andrew Tunnel of Toronto’s PATH system, Arterra was able to build the illusion of a well-stocked wine cellar.
Click the photo to read more…
PETRO-CANADA LIGHTS UP CANADA!
Client: Petro Canada
Format: Classic – Horizontal Poster
To introduce Petro-Canada’s Electric Highway, a new electric vehicle charging stations built across the country, Petro-Canada wanted to add the “WOW” factor to certain key locations across the country.
By using 10×20 Horizontal Posters, Petro-Canada attached 22ft red LED ropes lights, bending them to make the shape of the Electric Highway. At each bend we used clear clip and nails to adhere the lights to the face of the board.
SUBWAY SERVES SAVORY SIGHTS IN BURNABY!
Client: Subway
Format: Classic – Superboard
Subway introduces its newest menu item with an eye-catching Superboard with Extension. Located east of downtown Vancouver, the campaign delivered unapparelled visibility to pedestrians and drivers heading into the cities of Burnaby, Port Moody, Coquitlam, and Simon Fraser University.
Click the photo to read more…
TAKE TORONTO FOR AN EPIC RIDE!
Client: Canada’s Wonderland
Format: Classic – Spectacular
Canada’s Wonderland unveils its newest attraction, with a life-like Superboard Spectacular located in the heart of Toronto. The new “Yukon Striker” was flawlessly illustrated with a 2D extension that provided high- visibility to drivers travelling along the Gardiner Expressway.
The 2D extension made of wood, was carved into the shape of the roller coaster’s cab and then wrapped in flex-vinyl to perfectly depict the world’s fastest, tallest, and longest roller coaster.
GLARE MAKES AUDIENCE AWARE
Client: Telus
Format: Classic – Superboards
To promote their Smart Home Security, Telus wanted to attract the attention of consumers with a reflective and eye-catching Billboard in Vancouver and Edmonton.
Using Diamond-grade reflective material, key elements on the creative would illuminate the lights from passing vehicles producing an eye-catching and thought-provoking design for those who passed by.
In a self-reflexive fashion, car headlights triggered audiences to reflect on home security, highlighting the strategic design elements – such as the eyes of Telus’ iconic cat – for better ad retention.
IT’S RAINING FRIES!
Client: Whitespot
Format: Classic – Superboard
The launch of Whitespot’s appetizing campaign, “BC’s Own,” made BC consumers hungry with a larger-than-life Superboard that had us singing, ‘it’s raining fries!’ To highlight the brand’s iconic French Fries, PATTISON used cut-out pieces of coroplast covered with vinyl to create 30 two-dimensional fries to help create the illusion of them falling from the sky.
This innovative campaign resonated with the target audience, and also reaffirmed that with 90 years in British Columbia, the brand is still making consumers crave a delicious Whitespot meal.
Experience the Calgary Tower
Client: Calgary Tower
Format: Place-Based – Airport Luggage Carousel
To excite travellers about exploring Calgary, PATTISON created a four-layer display out of aluminum and self-adhesive vinyl, which sat on top of a luggage carousel at Calgary International Airport. To complete the display, a 2D replica of the Calgary Tower made from carved foam was added with a row of colour-changing LED lights.
Dino Spotting in Calgary
Client: Calgary Zoo, Market Mall, Telus Spark
Format: Classic – Horizontal Posters
To promote the new Dino Spotting exhibit at the Calgary Zoo, we installed glowing LED dinosaur eyes on a duo of Horizontal Posters. Translucent styrene material was die cut in the shape of giant dinosaur eyes and mounted six inches off of the board. Self-adhesive vinyl pupils were pasted on top, with LED lights fixed behind, to give a glow effect at night. This menacing execution was sure to turn heads, especially once the sun set.
Lexus Luxury Tower Wrap
Company: Lexus
Format: Place-Based – Tower Wrap
This impressive Tower Wrap at the Edmonton International Airport (sized at 45’ W x 62’ H and 144’ W x 62’ H) was printed on mesh vinyl so as not to obstruct the view from the interior and fastened to the building by cable attachments. Impossible to miss, this buzz-worthy execution stood out from all angles, reaching Lexus’ key audience of business and leisure travellers.
Innovative Edge Deck
Download to see a variety of PATTISON special Out-of-Home executions.
We deliver outside-the-box solutions for all of our product categories. Explore our deck and ignite creativity in your next campaign!
[TERMS & CONDITIONS] Cost includes print, shipping, install and removal for 2 large vinyl posters; based on required lead time and on a 4-week campaign. Subject to final artwork, location and airport approvals. Production costs are subject to change. Media cost not included. *Subject to final artwork, location and approvals. Media cost not included.
Production costs may vary or change based on campaign complexity.
Styrene King Poster plus solid vinyl and perforated window vinyl (cost based on 3 sets)
**Cost includes install and removal.