(Pictured left): Calgary audiences watch one of the Transit Network screens, featuring new Global News content and Global News SkyTracker Weather updates. (Pictured right): Additional Network screens in Toronto now offer new Global News content to TTC transit riders.
TORONTO, ON, January 16, 2018 – PATTISON announces today an extended partnership with Global News as the official provider of information and news content for the TTC and Calgary Transit Networks.
Last year, PATTISON, Canada’s leader in the sales and operations of Digital Out-of-Home Media (DOOH) and Global News, the country’s fastest growing digital news source, joined forces to offer top-notch news content on PATTISON’s Office, Residential and Edmonton Transit Networks.
Starting in January 2018, the Global News brand can now be spotted on an additional 1,000 elevator, food court and transit screens coast to coast, bringing the overall total to 3,400 screens.
The TTC Network has 436 screens across all subway stations and delivers 6,422,136 weekly impressions. The Calgary Transit Network has 184 screens and delivers 1,023,616 weekly impressions. Commuters have long depended on these screens to provide them with vital news and commuter information to help get them through their day. From train arrival times to engaging real-time news, entertainment, sports and weather updates, these screens have become a part of their daily routine.
The expanded rollout of news content across the transit networks includes breaking news updates, as well as stories on politics, the economy, arts, entertainment and more, powered through Globalnews.ca, which attracted more than a billion page views in 2017. Global News is also the official provider of weather updates, through its innovative SkyTracker Weather app, supported by Global News’ Meteorologists across Canada, showing current and forecasted weather conditions updated in real-time.
“We are delighted about our expanded partnership with Global News as our content provider on the TTC and Calgary Transit Networks,” said Cam Milne, Vice President and General Manager at PATTISON. “The content displayed on our Networks is a big part of our audience engagement, so its quality and ability to speak specifically to each community across the country is immensely important to us. Commuters will be kept in the loop on the day’s stories and events as they unfold with a reliable Canadian news source they can depend on”.
“I am pleased that Global News continues to grow – informing even more Canadians with the latest news and information on the go,” said Troy Reeb, Senior Vice President, Global News and Corus Radio. “Our alliance with PATTISON is an important one – as the pace of news continues to accelerate, commuters deserve to rely on a trusted news source that offers credible information and facts in real time.”
The implementation of Global News content and weather updates took effect last April 2017 on PATTISON screens in major markets across Canada, including Toronto, Vancouver, Calgary, Edmonton, Halifax and Winnipeg. Combined, the Office, Residential and ETS Transit Networks deliver over 4.3 million impressions every week.
PATTISON is a leader in the sales and operations of Digital Out-of-Home media and works with Canada’s biggest brands to create and deliver uniquely engaging experiences. Their Networks provide timely and relevant information in environments traditional media cannot reach. PATTISON leverages industry-leading technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway. Their Digital Networks can help you generate over 12.4 million weekly impressions.
About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B), is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing, animation software, technology and media services. Corus’ roster of premium brands includes Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic Channel, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at www.corusent.com.
For more information contact:
Vice President and General Manager, PATTISON
Global News & Corus Radio Communications