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WHAT’S NEW
PATTISON OUTDOOR PARTNERS WITH WOODSTOCK TRANSIT
Woodstock Transit
PATTISON Outdoor Advertising, has officially expanded its reach in Southwestern Ontario by adding “The Friendly City” of Woodstock, ON, to its robust and extensive transit portfolio. The multiyear contract commenced on June 1st, 2022. PATTISON Outdoor has already been connecting local businesses with over 47,000 Woodstock residents through top quality transit products featuring designs from our award-winning creative team. Woodstock Transit features 13 active buses along 7 bus routes, with conventional and specialized transit services for commuters with mobility restrictions.
Not just the Friendly City, but also recognized as the Dairy Capital of Canada and host to the Fanshawe College/Oxford Regional Campus, Woodstock is a vibrant town with a rich history. It sees many exhibits, festivals and hockey games throughout the year, inviting many residents and curious tourists to come and visit its bustling downtown core of local and regional businesses
KRAFT’S IMMERSIVE BRAND EXPERIENCE
Philadelphia Cream Cheese Musical Stairs | Toronto PATH
Commutes to the office in the Toronto PATH have just become a little more heavenly, thanks to Kraft Philadelphia Cream Cheese and PATTISON Outdoor.
Ascend to another level in this immersive brand experience that has transformed the Metro Centre into a little piece of heaven. Kraft Philadelphia Cream Cheese was looking to engage audiences in a new and exciting way to introduce them to their newest Cream Cheese Angel.
Motion sensors along the stairs activate a different angelic hum with each step as pedestrians walk up or down the staircase. Complemented with gorgeous imagery on the ceilings, stairs, walls and floor, right before PATTISON’s newly upgraded LED display greets commuters with the debut of their new Philly Cream Cheese Angel. This stairway to heaven campaign is just another example of the unbridled creativity and innovation offered when you plan with PATTISON Outdoor.
PATTISON NOW OFFERING 3D FORCED PERSPECTIVE
Johnnie Walker
Located at Union Corner right outside of Toronto’s Union Station in The PATH, a new dimension of advertising awaits local pedestrians with a fresh perspective on a classic beverage. Walk with Johnnie Walker and PATTISON Outdoor in this new 3D forced perspective digital campaign on PATTISON’s specially designed digital display. Wrapping around the corner, this display is capable of showing audiences a 3D forced perspective animation, without the glasses.
In collaboration with Diageo, PATTISON’s in-house Digital Production team produced this stunning 3D animation of a Johnnie Walker Whiskey bottle. Sorry Johnnie, but it’ll be hard to keep walking as this uncanny display wows passers-by.
This is just the beginning though, PATTISON Outdoor wants the success of this campaign to help others see the power of the forced perspective to capture the imagination of Torontonians and tourists alike.
