Tampa Bay’s Championship Winning Out-of-Home Campaign with PATTISON Outdoor
Tampa Bay Lightning, Digital Superboard, Edmonton
The Tampa Bay Lightning are the 2020 NHL Stanley Cup Champions! Congratulations to the team on a hard-fought victory.
The Lightning endured a demanding NHL post-season, playing games in Toronto and Edmonton on their way to the Stanley Cup. Being away from their die-hard fan base was difficult, but with PATTISON Outdoor, fans were able send their love and support all the way from Florida. The power of Out-of-Home advertising allowed the strength and unity of the Tampa Bay Lightning fans to extend beyond their own city and reach the players who were away, in a bubble, for months.
Tampa Bay Lightning, Digital Superboard, Toronto
Fans rallied around the team with their ‘Be the Distant Thunder’ campaign, sending personalized messages of support to the players. One way this was executed was through Out-of-Home advertising, on Digital Superboards in Toronto and Edmonton, where messages of encouragement towered throughout the cities on displays as large as 10’ high x 40’ wide. The eventual Stanley Cup champions felt more at home as these supportive messages were displayed on major highways, at high-traffic intersections and near shopping centres during their championship run.
Speak to an account executive now to learn how you can deliver championship winning messaging with Out-of-Home by PATTISON Outdoor.