Pictured above. Randy Otto, President of PATTISON Outdoor was presented with the 2019 Lifetime Achievement Award at FEPE International for outstanding contributions to the global Out-of-Home industry.
DUBAI, UAE, MAY 7th, 2019 – FEPE International, the Global Out-of-Home Organization awarded Randy Otto, President of PATTISON Outdoor Advertising with this year’s Lifetime Achievement Award at the 60th Annual International Congress Gala held in Dubai on May 2.
The FEPE Lifetime Achievement Award is the industry’s highest honour for accomplishment, recognizing an individual whose contributions have made a significant impact on the Out-of-Home industry worldwide.
FEPE International Executive Director John Ellery recognized Otto as “one of the true pioneers of not just the Canadian Out-of-Home industry, but worldwide too. We are delighted to honour him with our Lifetime Achievement Award.”
Otto first joined the Out-of-Home industry in 1976 and has been serving as the President of PATTISON Outdoor since 2004, where he also advises on the board for the Canadian Out of Home Marketing and Measurement Bureau (COMMB).
During this time, he spearheaded the launch of Canada’s first Proof-of-Performance campaign management system, EyeWitness POP™. The first offering of its kind to provide clients a way to monitor their Outdoor campaigns, while creating a level of transparency never before seen in the industry.
“Randy has been a strong industry leader serving on the COMMB Board since 2003, contributing to the development and advancement of Out-of-Home measurement,” says Roseanne Caron, President of COMMB.
Building PATTISON into Canada’s leading Out-of-Home company came through key expansions led by Otto, such as acquiring the digitally innovative Onestop Media Group and securing key advertising partnerships with transit and airport authorities across the country. In 2018, the recent acquisition of IMA brought with it the exclusive advertising rights to the Metrolinx ‘GO’ commuter system, further positioning PATTISON Outdoor as the premier provider of Out-of-Home advertising.
“I was humbled and honored to be recognized with the FEPE Lifetime Achievement Award during the World Outdoor Congress in Dubai, for a career in our industry that I have enjoyed so much,” says Otto.
The FEPE International Congress “celebrates the best of Out-of-Home, including the leaders who have made the industry the global force it is today…Award recipients are the corner stone of our annual Gala event, playing an important role in bringing the worldwide OOH industry together,” says Ellery.
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.
About FEPE International:
FEPE International (established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include the major International companies – JCDecaux, Clear Channel and Exterion – as well as Ströer, Pikasso, and more recently blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India.
Membership is open to all companies who operate in the OOH sector and as a non-profit Federation funds are reinvested in industry issues such as research and the annual international congress. FEPE is a member of EASA and ESOMAR in Europe as well as a founding member of ICAS and also actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.fepe.com.
*Eyewitness is a registered trademark, and owned product of The Siroky Group Inc.
For more information contact:
Vice President, Marketing & Business Development,
PATTISON Outdoor Advertising