PATTISON Outdoor provides in-depth mapping services through our Research and
GIS teams. Our specialists take a strategic approach to pairing products with the right
areas based on a variety of factors. Working with comprehensive databases including
Statistics Canada, Canadian Business Points, Environics and more, we help clients
pinpoint their target audience, or meet specific advertising objectives based on a
variety of factors.
Our Mapping services allow clients to:
• See coverage maps showing desirable or booked locations by market
• View key product locations within a particular boundary
• Assess locations in close proximity to key points of interest such as restaurants, financial
institutions, schools, grocery stores, community centres, and more.
• Pinpoint geographical areas with a higher concentration of a specific target audience
• Map a target audience based on a variety of geo-demographic and lifestyle variables