P.O.P. (Proof of Performance)
A certification issued by an outdoor advertising company that the contracted advertising has been rendered.
PDF Proof (for placement only)
A digital file format copy used to verify content of an advertisement. Generally used to verify placement and sizing of objects or text within a design only, not for colour matching.
A bulletin on which the advertisers remains permanently located at a specified site throughout the term of a contract, usually for a year or more. A permanent bulletin program can build strong brand recognition in specific market areas.
Media that is strategically placed in, and defined by, the location in which it resides such as airports, offices, elevators, arenas, etc. Often used by advertisers to target specific audiences demographically or psychographically.
All the outdoor advertising units in a market operated by a single company.
A tour of a particular market to view locations prior to choosing an Out-of-Home company or after a campaign has posted.
Pantone Matching System (PMS), a proprietary standardized colour reproduction system used as a guideline to match specific ink colours used to produce artwork for final client approval.
Point-of-Purchase Display (POP)
An advertising display at the place where consumers purchase goods or services (e.g. counter card at a retail outlet).
(also known as panel or face) An Out-of-Home advertising structure exhibiting an advertiser in the most common outdoor structures being a horizontal (10′ H x 20′ W) or vertical (16′ H x 12′ W) format.
The date when an advertising campaign is scheduled to commence. A five-day “window” is customary to allow for complete installation or posting of a showing for an advertiser.
Detailed instructions provided to an outdoor advertising company by an advertiser or agency with regard to the execution of the ad campaign. The information is used to chart a showing with the greatest efficiency to reach a desired target audience. Can include location and copy rotation instructions.
Information about consumers’ buying habits and attitudes, brand preferences, and usage of a particular product or service.
To create a print or broadcast advertisement, from a creative concept.
Analysis of consumer demographics, geographic and lifestyles characteristics to create a detailed customer profile of the primary consumer (or target audience) of a particular product or service.