January , 2024 | by PATTISON Outdoor Marketing
For 2023, advertisers looked to shine brightly, with many fanciful and interesting lighting installations made possible with PATTISON Outdoor, it certainly was an illuminating year for OOH!
In no particular order here are some of our best and certainly brightest lighting embellishments from last year!
Fortune seekers look no further! This campaign with Remax gave onlookers a glimpse into a dazzling future of real-estate with a Horizontal Poster lit up in neon splendor. With the help of PATTISON Outdoor, Remax really outshone the competition.
Tim Horton’s x Bailey’s
In the spirit of the holiday season, a partnership between Tim Horton’s and Bailey’s shone through warm and bright in the cold frosty nights. Gently hung with care, strings of lights made this Horizontal Poster a beacon of warmth to winter commuters.
Featuring television and movie star Simu Liu and an innovative dual lit technique to highlight some after effects of snacking, this Horizontal Poster showed audiences that whether it’s day or night being cheesy has never looked this good.
Labatt: Corona Sunbrew
Introducing this new non-alcoholic drink from Labatt breweries had people basking in the sun despite the winter gloom. Corona Sunbrew is fortified with Vitamin D and to really drive that home this Core Media installation included UV sunlamps capable of delivering 10,000 lux of light, talk about a bright idea!
Ontario Government: The Future is Electric
As the demand for clean energy increases, the Ontario Government created this hair-raising campaign to highlight their plan of increasing production of electric vehicles and batteries. To throw light on the subject this Superboard included LED lit lettering to show commuters this brilliant proposal to keep their province green.