Feb. 19, 2021 | by Kiaan Sepehr, Junior Marketing Communications Specialist at PATTISON Outdoor
PATTISON Outdoor is honoured to be a part of the celebrations for Big Chief Meat Snacks, who are celebrating 50 years in business! The Calgary based family-owned business started in 1971, creating “tender cuts of mouth-watering beef snacks you can sink your teeth into”. To say thank you to Calgarians and to celebrate the legacy of Big Chief, this CPG brand is going big with an outdoor advertising campaign, something never done in their 50 years.
With the use of PATTISON Outdoor Advertising’s in-house Design and Production services, Big Chief is bringing awareness to their 50-year celebrations in style. The company spirit and campaign messaging have been brought to life through PATTISON Outdoor Transit advertising. Calgary Transit buses are travelling throughout the city with PATTISON King Posters and Headliners.
To further celebrate the 50-year milestone, PATTISON Outdoor Account Executive Nick Yates was able to coordinate with Calgary Transit to allow Bert the Bull to hop onboard and grab some photos for his own Instagram influencer account! Bert the Bull is the Big Chief company mascot, tasked with teaching the community about the Big Chief brand in a fun, positive and cheerful way. Bert loves engaging with customers and is active on social media, so the opportunity to get some photos for his Instagram feed while increasing brand visibility was a no brainer!