Back-to-School 2020: How Businesses Can Prepare for The Shopping Season
Best Buy, Digital Horizontal Poster, Toronto, running August to September 2020
Back-to-School will take place differently this year, with parents having several options for getting the kids back to the books. In person, e-learning, remote classes… the one thing that remains the same through all the change; back-to-school shopping.
63% of parents plan to send their children back-to-school1, but regardless of the desired method of instruction, prepping for back-to-school is still a prerequisite this year. Spending among Canadians is strong. The COVID Consumer Spending Tracker from RBC Economics showed debit and credit spending in July 2020 increased 3% over spending levels of July 20192.
PATTISON can help you reach parents and families who are entering back-to-school mode. Out-of-Home reach is increasing week by week, with Canadians back outside and on the roads. Traffic was at 75% of normal during the last week of July3. Being the leaders in OOH advertising in Canada, PATTISON helps get you the closest to your audience during this prime shopping season.
With the range of formats offered by PATTISON, you can have multiple touchpoints with your customer before they reach their point of purchase.
Classic Posters reach consumers at high-traffic shopping plazas and lead customers in-store.
Pizza 73, Horizontal Poster, Edmonton, ran March 2020
Exterior transit ads increase exposure and recall by repeatedly moving through shopping districts and neighbourhoods.
Koodo, Transit Superbus, Ottawa, ran April 2020
Digital Posters stand out on the busiest highways and intersections of major Canadian markets. The opportunities to grab your customers attention are endless with PATTISON.
Chrysler, Digital Superboard, Toronto, running August to September 2020
Speak to an account executive now to learn about how you can get ahead of the back-to-school frenzy with Out-of-Home advertising!