For the launch of their summer campaign, Capital One harnessed the power of Out-of-Home Advertising with a combination of Classic, Digital, and Transit Out-of-Home products featured in Toronto, Ontario. Capital One looked to Out-of-Home advertising to promote their new “Quick Check” mobile app that allows users to assess if they are eligible for a credit card in real-time. Through the use of Out-of-Home advertising, Capital One was able to reach Torontonians which provided an opportunity to engage and interact with financial mobile app users. Advertising displays used in the campaign included Classic Horizontal Posters, Digital Superboards, Subway 28 Posters, and Transit Station Posters that helped educate consumers on Capital One’s newest service with big and bold creative designs. By combining these various format of OOH, Capital One was able to shine a spotlight on their brand and reach commuters at multiple touchpoints of their daily journey, providing the opportunity to leave a lasting impression among Torontonians as they travel across the city.