PATTISON Outdoor provides in-depth mapping services through our Research and GIS teams. Our specialists take a strategic approach to pairing products with the right areas based on a variety of factors. Working with comprehensive databases including Statistics Canada, Canadian Business Points, Environics and more, we help clients pinpoint their target audience, or meet specific advertising objectives based on a variety of factors.
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Our highly skilled Client Services department helps to optimize each campaign by carefully selecting and booking locations according to the specific criteria set out by you and your Account Executive. After contract locations have been secured, our team of chartists and digital traffic operators work closely with posting crews and operation teams in each region to confirm campaigns are posted correctly and on time.
Tracking your outdoor campaign is easy with Eyewitness® Proof of Performance. After booking a campaign with PATTISON Outdoor, clients are given access to a private online portal that tracks delivery of the media campaign. This easy-to-use web application allows clients to see contract details throughout their campaign from initial posting through to completion. Here you will find access to all contract documents and billing information as well as location lists, photo sheets and complete campaign summaries.
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Distance Testing and ad mock-ups provide a visual representation of how the creative design will appear in specific formats such as posters, street-level displays, or large-format installations. This valuable service serves as a tool to assess the legibility of the design across various distances, helping ensure its effectiveness.