What is Out-of-Home (OOH) advertising and how does it work?
OOH advertising is any visual advertising found outside of the home. This includes billboard posters, transit vehicle ads (buses, subways), street furniture (bus shelters, benches), place-based ads (airports, stadiums) and many other formats. It works by placing high-impact creatives in high-traffic areas to reach consumers while they are on the go, commuting, shopping, or socializing.
What types of Out-of-Home advertising does PATTISON offer?
PATTISON Outdoor offers a comprehensive, market-leading portfolio of OOH products. These include classic and digital billboards, transit advertising (buses, light rail, subways), street-level media (transit shelters), airport advertising, and specialized networks (transit stations, office building elevator screens).
Where can I advertise with PATTISON Outdoor?
PATTISON provides coast-to-coast coverage across Canada. Our media assets span major metropolitan areas, suburban communities, and transit networks in over 200 markets nationwide, including key markets like Toronto, Montreal, Vancouver, Calgary, Edmonton, and Winnipeg.
Can I distance test my ad? Or can I preview what my ad looks like in the environment?.
Yes, PATTISON has distance testing templates and tools in which ads can be previewed. Contact us to learn more.
How do I tour a space I might want to advertise in?
Arrange a live tour with a PATTISON Representative or contact us about virtual touring opportunities.
Can PATTISON help me design or conceptualize my ad?
Yes, PATTISON has in-house ad design services as well as a 3D forced perspective design team
What is 3D anamorphic advertising?
3D anamorphic advertising, also known as 3D forced perspective design, creates the illusion of elements extending beyond the physical boundaries of a display. These executions are designed to be viewed from a specific vantage point, identified by PATTISON for each unique product and location. By combining depth, perspective and techniques such as faux frames that integrate with the display or surrounding environment, 3D creative can produce a highly convincing sense of dimensionality and interaction with the real world. PATTISON offers 3D ad design across our product portfolio, leveraging a range of static and full-motion techniques to create the strongest possible illusion for each format and location. Creative executions are tailored to viewing conditions, environmental context and local advertising requirements.
How can PATTISON’s Research & Media Strategy team support my OOH campaign?
Our Research & Media Strategy team uses audience insights, market data and campaign research to help inform smarter OOH decisions. Through your PATTISON sales representative, we can support everything from identifying high-value audiences and locations to developing strategic recommendations and measuring campaign performance.
What research and measurement solutions are available for my campaign?
We offer a range of solutions to help answer different campaign objectives, from understanding your target audience and identifying the right OOH environments, to measuring campaign awareness, recall, brand impact and real-world outcomes. Depending on your needs, our capabilities include custom research, campaign recall and brand specific campaign studies, audience and market insights, and Foot Traffic Attribution.
How do I access PATTISON’s Research & Media Strategy capabilities?
Your PATTISON sales representative is your first point of contact. They can work with you to understand your campaign objectives and bring in our Research & Media Strategy team when additional insights, audience intelligence, planning support or measurement are required. This ensures research is tailored to your specific campaign needs and integrated into your overall OOH strategy.
How can PULSE Transit help optimize my OOH transit campaign?
PULSE Transit by PATTISON is a proprietary planning platform that helps advertisers identify the transit systems and locations most likely to reach their target audiences. By combining audience data with transit information, PULSE Transit can identify over-indexed transit systems and target audiences down to the postal-code level. Plans can then be developed and optimized based on factors such as GRPs, number of assets, campaign duration and budget, helping advertisers maximize the value of their transit investment.
How can PULSE Airport help me reach the right audience in airports?
PULSE Airport by PATTISON brings audience intelligence and aviation data together to help advertisers make more informed airport media decisions. By combining airline ticket data with demographic and behavioral data, the platform helps identify which PATTISON-represented airports are best positioned to reach a brand's target audience. It can also assess incremental reach across multiple airports, helping planners build more efficient airport strategies and understand how audiences move between markets.
How can PATTISON’s mapping and data services help with campaign planning?
PATTISON’s technology and comprehensive datasets to help advertisers identify the right locations and audiences for their campaigns. Maps can be customized to highlight target Research and GIS teams use mapping demographics, landmarks, retail locations, competitor locations and other points of interest.