PATTISON Outdoor continues to expand its media offering in Montréal with the launch of 20 new digital displays across the BIXI network. Strategically located throughout downtown Montréal and in several high-traffic neighborhoods, these new displays further strengthen one of the city's most extensive urban advertising networks.
Operating year-round, the new digital displays complement a network of more than 1,000 static advertising panels, giving advertisers even greater flexibility to deliver impactful campaigns and connect with Montréalers throughout their daily journeys.
Located near shopping centers, cinemas, major retail destinations, key commuter corridors and other high-traffic areas, these new displays enable brands to capture consumers' attention where they live, work, and shop.
This expansion marks another milestone in the ongoing partnership between PATTISON Outdoor and BIXI Montréal. By combining the flexibility of digital advertising with the reach of Montréal's largest active mobility advertising network, advertisers now have access to an even more powerful year-round solution for engaging audiences across the city.
“Designed and developed by the BIXI design team, this new advertising column is one of the first digital advertising displays specifically designed for bike-share stations. Like BIXI bikes themselves, it integrates seamlessly into Montreal’s urban landscape while providing partners with a premium platform to connect with users,” explains Pierre-Luc Marier, Director, Integrated Marketing, Growth and Public Affairs.
"The addition of these 20 digital displays represents a significant evolution of our BIXI media offering. Combined with our network of more than 1,000 static advertising panels, these new digital assets provide advertisers with a flexible, dynamic, year-round medium in some of Montréal's most strategic locations," said Dominic Loporcaro, Vice President and General Manager, Eastern Region, PATTISON Outdoor.