The Canadian Mental Health Association (CMHA) was a 2023 National recipient of PATTISON Outdoor’s Elevating Voices Grant program, that aims to raise awareness for organizations with a DEI (Diversity, Equity and Inclusion) focus that helps improve the lives of Canadians and the communities they live in. In particular, the CMHA’s Bounce Back® program is designed to help Black, Indigenous, and BIPOC youth manage and improve their mental health.
The result of the partnership between the CMHA and PATTISON Outdoor an impressive 127% increase in awareness and activity from audiences compared to the same time period in the previous year.
That activity included:
A 30% surge in user visits to the BounceBack® website
A 29% increase in NEW user visits during the campaign
Over 7,200 new social media followers!
PATTISON Outdoor is proud to support organizations like CMHA and shine the spotlight on mental health and all other initiatives that create positive change in communities across the country.