Canadian-owned sports gaming brand, NorthStar Gaming, engaged passersby in Toronto in an exciting way to settle the debate once and for all: Soccer or Football?
Building on the buzz of the 2024 European Cup and Copa America competitions, NorthStar executed an eye-catching stunt with a PATTISON Horizontal Poster located at the intersection of Bathurst and College in Toronto. Brand ambassadors interacted with pedestrians while an actor dressed as a referee harnessed to the billboard, updated the live tally.
This effective usage of Out-of-Home media with the presence of live brand ambassadors and a unique addition to a classic billboard, sparked friendly debates that surely caught the eye of soccer, AND football fans alike.
Campaign Market
Toronto
Classic Outdoor, Digital Outdoor, Digital Residential, Digital Office, Streetcar, Buses, Trains, Transit Stations, PATH, Airport