2
minute read
December 21st, 2023 | by PATTISON Outdoor Marketing
This year, a fun trend we’ve seen here at PATTISON Outdoor has been some truly exciting creative inspired by our own backyard. Quite a few campaigns this year have implemented breathtaking visuals of Canada’s natural beauty for their advertising run and we want to show them off!
In no particular order here they are!
Ferrero Nutella
This campaign made the perfect use of a variety of products within the PATTISON catalogue. From Airport digitals to Streetcar Murals, commuters wouldn’t miss these stunning sights. Sunsets, waterfalls, norther lights, mountains and more, painted a picturesque campaign across the nation.
Columbia Sportswear
Wintery mountain views greeted travelers and commuters alike with Airport Advertising and across Classic Billboards throughout Columbia Sportswear’s campaign. Evoking a sense of adventure and calling out to all nature seekers.
Canada Goose
One of Transit advertising’s statement pieces, the Streetcar wrap. Cutting a swath through downtown Toronto with this gorgeous vinyl – Canada Goose partnered with the NBA to develop a stunning campaign that featured breathtaking nature photography.
Discover Saint John
Refusing to go small, Torontonians had the chance to Discover Saint John with a mesmerizing takeover of the Metro Centre Piano Stairs. A custom song was triggered by pedestrians going up and down the stairs, accompanied by beautiful murals and digital displays that created an immersive environment that was a feast for the eyes and ears with the natural beauty of this Acadian destination.
Indigenous Tourism Association of Canada
Canadians were invited to experience Canada through the eyes of Destination Indigenous. With images of traditional Indigenous practices, historical sites and wildlife, this campaign paid respect to the land on which we live and love.
