Analytics

PATTISON Research has a wide variety of resources to help you feel confident and secure while planning your campaign. Couple that with an experienced team with diverse skillsets, we are here to support you no matter what questions arise during your media buy process. We also conduct relevant industry research to help with elevating the knowledge of OOH as an industry across Canada through our annual market tracker study.

PATTISON’s Mapping Department uses specialized software and GIS technology to assist Advertisers in effectively targeting their advertising campaigns. These maps can be customized to show reference points such as: geo-demographic targets, landmarks, entertainment or financial districts, advertiser’s store locations or competitor’s store locations and more.

Visitor Profiles

Unlock a deeper understanding of who your audiences truly are. Our Visitor Profiles powered by SPOTZI go beyond simple foot traffic counts—mapping where visitors live, how far they travel, and who they are demographically. Using advanced location intelligence, we visualize the home origins of your visitors alongside rich demographic insights such as age, gender, income, household makeup, and occupation. Whether you’re analyzing PATTISON inventory or your own points of interest (POIs), this data reveals not just who’s visiting—but how they engage with Out-of-Home (OOH) media. The result? Smarter audience segmentation, more strategic media placements, and a stronger connection between your brand and your consumers.

OOH Inventory Planning

Plan smarter, not broader. Our OOH Inventory Planning tools—powered by SPOTZI’s AI audience targeting—help you pinpoint the most effective panels and screens across our global OOH network to reach your exact audience. Instead of buying space, you’re investing in precision reach. By layering audience data over inventory, we identify the top-performing locations where your message will resonate most. This data-driven approach transforms OOH planning from guesswork into a strategic, measurable component of your media mix.

By using Environics Analytics, a leading data, analytics and marketing services partner specializing in insights and solutions that help understand target audiences and make data-driven decisions. PATTISON can provide a data offering specializing in segmentation, geospatial analytics, consumer profiling, mobility data analytics, and data integration, using extensive data from sources like surveys and census data. Their key tool, "PRIZM," categorizes Canadian neighbourhoods into lifestyle clusters based on demographics and behavior. Environics helps us identify optimal store locations, target marketing campaigns, and create detailed customer profiles for better engagement and strategy.

PULSE by PATTISON, our leading industry planning platform, is the first of its kind developed in-house in Canada. This tool allows for strategic audience planning designed to target audiences who have the opportunity to be exposed to transit advertising across the country. Our tool allows you to identify over-indexed transit systems that efficiently target your audience down to the postal code level. It creates plans based on various weight levels including GRP, # of assets, duration and budget. While optimizing your plan by bus garage, it adds more value to your plan to stretch your ad dollars even further.

At PATTISON, we conduct an abundance of proprietary custom research in-house with our expertly trained analysts to provide our clients with comprehensive campaign insights which enables them to make more strategic, data-driven decisions when planning their next OOH campaign with us. Our campaign evaluation studies cover competitive brand landscape insights, brand awareness lift, brand consideration lift, call to action, retention measurement, purchase intent, purchase drivers, conversions and creative review.

Prove the impact of your OOH investment with confidence. Our Measurement Profiles (FTA Reports) track the full journey from exposure to conversion—linking campaign assets directly to store visits. By comparing visitation patterns before and after your campaign, we isolate the true lift in traffic driven by your media. You’ll also gain valuable insights into audience demographics and movement patterns, helping you understand not just how many people engaged, but who they are and how they behave. It’s the data-backed proof that transforms OOH from awareness driver to performance channel.