VANCOUVER, BC, July 8, 2025 – PATTISON Outdoor, Canada's leading Out-of-Home Advertising company, announces the successful bid for the advertising rights for TransLink – Metro Vancouver, British Columbia’s largest regional transit authority. This historic achievement solidifies PATTISON as the premier transit advertising provider in Canada, adding to an already robust nationwide portfolio that includes partners such as the Toronto Transit Commission, Metrolinx and the Réseau Express Métropolitain.
Commencing on August 1st, 2025, PATTISON Outdoor will be the exclusive provider of advertising for TransLink. This addition to the PATTISON portfolio will deliver unparalleled reach across Vancouver’s Lower Mainland. As Metro Vancouver’s core provider of public transportation – including a network of buses, trolley buses, SkyTrain, SeaBus, and the West Coast Express, the advertising opportunities are boundless. TransLink’s extensive route coverage will allow brands to reach across multiple diverse municipalities within Metro Vancouver and create a lasting impression on its population of nearly three million people.
“This partnership will bring significant opportunities for growth and impact across the entire region. We are incredibly proud of this milestone.” - Jeff Richards, Vice President, General Manager, Pacific Region at PATTISON Outdoor
As a result of the agreement, advertisers will also be able to reach captive audiences within TransLink operated transit stations via PATTISON Outdoor. TransLink’s bus system has the third highest ridership among major public transit authorities in the Canada & US, with SkyTrain ranking fourth in rapid transit ridership in all of North America.
The PATTISON brand has long been synonymous with Out-of-Home advertising excellence throughout British Columbia. Major additions have been added to PATTISON’s portfolio in the region within the last two years, with BC Place and Vancouver International Airport (YVR) joining the PATTISON portfolio. With an experienced and committed sales force with strong local ties and national reach, advertisers can begin strategizing and look ahead to the August 1st start date.