DON‘T MISS WHAT’S NEW WITH PATTISON OUTDOOR!
Soar like Never Before with PATTISON Outdoor
Have your boarding pass ready for the next leg in PATTISON Outdoor’s OOH journey, now flying out of Vancouver International Airport!
PATTISON Outdoor is now the exclusive advertising provider for Canada’s second largest operating airport, YVR. This exciting development means a lot and more for the passenger and advertiser experience at this gateway to the Asia-Pacific corridor. With a planned 2-year development plan to refresh the existing catalogue of products offered inside the terminals and plans to build more, there is a ton of excitement in store for this critical travel hub.
With more than 24 million passengers annually, including over 6 million transborder passengers, and being a gateway to Asia-Pacific destinations, Vancouver International Airport is a top tier airport, making it an ideal runway to allow brands to soar.
New Digital Options Coming to BC Place
All new digital displays are coming soon to BC Place!
Marking all cardinal directions, these digital signs will offer advertiser’s endless exterior options to capture attention from all directions. Commuters heading towards the stadium or into the heart of downtown Vancouver won’t be able to miss these vibrant screens.
An impressive 25’ x 85’ wall mounted display will sit on the East side, near Gate C along the Georgia Viaduct. On the South side, there’s a planned 10’ x 35’ digital poster along Pacific Boulevard and opposite that on the North side, a 10’ x 20’ Digital Horizontal Poster along Expo Boulevard will reach a wide audience of drivers and commuters. The existing vertical board, seen along the Georgia Viaduct, will be upgraded to an impressive high-resolution LED display.
These new boards are under construction and expected to reach completion by August of this year.
New Channels for Advertisers are ONroute
An all new and exciting partnership is ONroute! PATTISON Outdoor can now bring advertisers along for the drive on Canada’s busiest highways through ONroute’s travel plaza network on the 401 and 400. A total of 23 stunning 14’ x 48’ Digital Superboards featuring 30 digital facings and 16 static displays will tower over the road and command attention from local commuters to road trippers and more.
Whether drivers are cruising by or making a quick pit stop to refresh and refill, the frequency and reach of this network will give brands plenty of options to reach new corners of the roadmap. See our brand-new video about this exciting enterprise!
Dundas Station: A New Era of Digital Advertising
TTC’s Dundas Station has added fifteen new digital displays as well as twelve additional LCD network screens to the popular downtown Toronto subway stop. Located near bustling places of activity such as The Eaton Centre, Dundas Square, Yonge Street downtown and Toronto Metropolitan University it’s a perfect spot for advertisers wanting to connect with a variety of young and trendy audiences.
These screens, which allow full motion video as well as 3D capabilities, will all feature PATTISON Outdoor’s smartAD® technology that offers contextual messaging capabilities to audiences waiting for their next train. Check out our video showcase in the link below!
After setting the stage at Dundas, the King and Queen TTC subway stations were next in line for an ascension to their digital offerings. Equipped with the same technology as Dundas, these screens are ready to dazzle commuters and give more flexibility and creativity to advertisers.