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Brands and businesses who are in a position to continue advertising during the pandemic need not fear backlash from the public as long as their messages  emphasize solidarity with Canadians and support for the efforts of essential service workers. In fact, Canadians expect brands will be visibly present during this time and are likely to have favourable sentiments towards brands that “step up” and communicate.

Out-of-Home displays located throughout local communities across the country provides brands with the visibility to reach Canadians during the Occassions they are moving about whether they are making trips to the grocery store or are part of the 47% of the working population employed in an essential service. OOH displays are long-standing familiar faces in a city and can help brands let Canadians know, they see them and are with them in this crisis.

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