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Brands, businesses and governments have been proactive in response to the COVID-19 pandemic, through pivoting advertising messages in order to unite with audiences. Shown, are themes advertisers are concentrating on to stay top-of-mind, while acting as an ally to consumers. Strategies differ at times, based on advertising categories as highlighted below.

To see all of the creative advertising pivots, click to download the full PDF version here >

CLICK TO DOWNLOAD