PATTISON Outdoor Reaches Donors with Digital Donation Wall in Support of #SheToo

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pattison_care_canada_donation_wall

TORONTO, ON, April 4, 2018 – PATTISON Outdoor, Canada’s leading Out-of-Home advertising company and its digital innovation arm, Fourthwall teamed up with Jungle Media to  promote CARE Canada’s She Too movement in an interactive campaign that launched this week in Toronto’s PATH. In the execution, a PATTISON digital matrix is reframed as a digital donation wall, where passersby are offered an opportunity to directly engage with CARE’s overall mission. The She Too campaign is a part of CARE’s March4Women initiative, which aims to overcome poverty and discrimination by creating equal rights and opportunities for women and girls in developing countries.

 

“CARE’s She Too campaign is capturing the momentum of a global movement raising awareness and action for women everywhere. Not just in Hollywood or in North America, but in developing countries where women might not have a safe place to share their story and get support,” says Kasia Souchen, Digital Marketing Manager at CARE Canada. “Together with PATTISON, we’re eager to engage with Torontonians on this important issue and offer an easy way to make a real difference in the lives of women and girls in developing countries.”

 

Found in the Royal Bank Plaza of Toronto’s downtown PATH, CARE Canada’s four-week interactive stunt is a first for the charitable organization, and the Canadian Out-of-Home industry. With Fourthwall handling the production and installation, the “tap-to-donate” panel was designed to accept preset donations of $5 using a cashless payment terminal, accepting credit and debit cards as well as smart phone payments. A full-motion digital spot, vinyl poster and branded payment panel were also designed by Fourthwall to direct passing donors to the terminal. To complement the campaign, brand ambassadors from CARE Canada will be scheduled on-site for a portion of the campaign to answer any questions consumers may have about the organization and its work.

 

“We are proud to work with Jungle Media and support CARE Canada in their mission of bringing awareness to women across the globe,” says Dmitri Melamed, Vice President and General Manager of Fourthwall. “The cashless payment solution offers passersby who are in a hurry or who do not have exact change, the ability to make simple and quick donations to this great cause.”“

“The digital stunt is a compelling aspect to this campaign,” says Catherine Ramsey, Media Planner at Jungle Media. “The simple contactless donation system bridges the gap between building impassioned awareness and making real change in the moment. We are thrilled to include this impactful execution as a part of our campaign this year.”

 

Appearing in the busy retail concourse of Toronto’s Royal Bank Plaza, this execution is a part of a larger, general awareness campaign in-market since March 1 that includes PATTISON Transit Interior Cards in Calgary, Ottawa and Toronto; PATH posters; TTC digital network creative, along with newspaper insertions, TV Closed Captioning placements, other Out-of-Home spots and digital display advertising.

 

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About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

www.pattisonoutdoor.com

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

About CARE Canada

CARE Canada is an international humanitarian and development organization committed to saving lives, defeating poverty and achieving social justice. Active in more than 90 countries, CARE places a special focus on women and girls as it believes we cannot overcome poverty until all people have equal rights and opportunities, visit www.care.ca.

About Jungle Media

Founded in April 2010, Jungle Media has grown to become a national influence on the media scene, winning awards for both innovation and leadership. Our goal is to deliver creative, strategic and results driven media campaigns for our clients. We work as experts in an evolving landscape, creating media that didn’t exist and exploring new species of media.

 

For more information contact:

Dmitri Melamed
Vice President and General Manager, Fourthwall
416.348.7304
dmelamed@pattisonoutdoor.com

Darcy Knoll
Communications Specialist, CARE Canada
613.228.5641
darcy.knoll@care.ca

Edmonton International Airport Welcomes Travellers with New Samsung 4K HDR LED Display

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eia_new_digital_display

Mississauga, ON – April 10, 2018 – Travelers passing through Edmonton International Airport (EIA) can now enjoy Canada’s largest 4K HDR LED display within an airport, thanks to a new state-of-the-art installation by Samsung Canada and PATTISON Outdoor Advertising. Every day, 9,000 travelers pass through the Canadian Air Transport Security Authority (CATSA) central security area at EIA[1], spending a significant amount of dwell time there.

 

To help reduce stress levels and elevate the travel experience overall, key information ranging from security waiting periods to gate time and details will be shown on the new 4K HDR LED display. Given that close to 40 per cent of global airport revenues are estimated to come from non-aeronautical sources[2], the stunning landmark LED screen is also used to advertise onsite EIA retail, food and beverage options, parking and more. The board will also be able to provide emergency updates in special circumstances as well as entertainment and live broadcast coverage.

 

“As a leader in digital technology, we are pleased to partner with the EIA and PATTISON teams to create the largest 4K HDR LED airport display in Canada – an innovative and stunning solution that has the ability to help elevate the travel experience for passengers,” said Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Canada.

 

Samsung has the ability to build seamless video walls that can adapt to any dimension, shape or curve. The stadium-screen sized display at EIA is 32’ x 12’ in size, providing eye-catching, bright and detailed image quality from wide viewing angles thanks to its fine 2.5mm pixel pitch.

 

The new Samsung IF series boasts innovative HDR technology, creating a true-to-life viewing experience with high quality content. With limited wall space available for mounting within EIA’s central security area, the dynamic, dual-sided 4K HDR LED display was installed from the ceiling for maximum visibility and impact.

 

“This extraordinary Samsung digital display screen was exactly what we needed for our drive to digitize our terminal,” said Myron Keehn, Vice President of Air Service and Commercial Development, Edmonton International Airport. “This board allows us to improve our passenger experience by providing travelers with information more efficiently as well as provide opportunities for advertisers to promote their product or services on state-of-the-art technology at EIA.”

 

PATTISON Outdoor, Canada’s largest Out-of-Home advertising provider and leader in airport advertising, manages the advertising operations for EIA. Providing EIA and its clients with high-quality products in highly sought-after locations, PATTISON prides itself on offering clients total advertising solutions that include everything from campaign conception, to design, through to completion. With PATTISON, advertisers benefit from a range of services to optimize their campaign. PATTISON’s full range of premium product formats in high-dwell areas at the EIA give advertisers an exceptional opportunity to engage a desirable consumer group made up of a higher-than-average income demographic.

 

“Located at central security, the display targets a desirable and high-income consumer group made up of domestic and international travellers, and pairs advertising alongside timely airport information,” said Brian de Ruiter, Vice President and General Manager, Prairie Region at PATTISON Outdoor. “This integrated wayfinding solution displays time and security waiting periods, and demonstrates our commitment to growing our digital airport portfolio at the Edmonton Airport and to offering advertisers highly-visible and premium products in exclusive settings.”

 

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About Samsung Electronics Canada
Samsung Electronics Canada inspires Canadians to reach their full potential through a transformative ecosystem of products and services that deliver innovation and distinct design to every aspect of their connected lives. The company is redefining the worlds of TVs, smartphones, virtual reality and wearable devices, tablets and digital appliances. In 2017, Samsung was ranked No. 6 in Interbrand’s “Best Global Brands” list. Dedicated to helping make a difference in the lives of Canadians, Samsung’s award-winning Hope for Children corporate giving initiatives supports public education, sustainability and health-related issues in communities across the country. To discover more, please visit www.samsung.com.

 

Follow Samsung Canada at facebook.com/SamsungCanada, or Instagram @samsungcanada or on Twitter @SamsungCanada.

 

About Edmonton International Airport

 

Edmonton International Airport is a self-funded, not-for-profit corporation whose mandate is to drive economic prosperity for the Edmonton Region. EIA is Canada’s fifth-busiest airport by passenger traffic and the largest major Canadian airport by land area. EIA offers non-stop connections to 60 destinations across Canada, the US, Mexico, the Caribbean and Europe. EIA is a major economic driver, with an economic output of over $2.2 billion, supporting over 12,600 jobs. For more information, please visit: flyeia.com, follow @flyeia on Twitter, Instagram, LinkedIn or Facebook.

 

About PATTISON Outdoor Advertising

 

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from classic billboards to transit, digital, airports, place-based, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.

 

www.pattisonoutdoor.com

www.linkedin.com/company/pattison-outdoor/

www.facebook.com/PattisonOutdoorAdvertising

www.twitter.com/pattisonoutdoor

www.vimeo.com/pattisonoutdoor

www.instagram.com/pattisonoutdoor

 

For more information, please contact:

Christa Connell, North Strategic, christa.connell@northstrategic.com, 647-293-3515

[1] Based on passenger statistics from Edmonton International Airport from February 2017-February 2018.

[2] According to the 2014 Airports Council International (ACI) Airport Economics Report: http://www.aci-na.org/sites/default/files/aci_airport_economics_report_aci_na.pdf.