Statement from PATTISON Outdoor Advertising on controversial advertising
The criticism Pattison Outdoor Advertising received this past weekend from the public, in the press and on social media regarding the People’s Party billboards designed (and paid for) by True North Advertising Corp. has been overwhelming.
As always, we followed the protocol for advocacy advertising as outlined in the advocacy advertising guidelines on our website, when we permitted this ad to be posted. That being said, it was never my or Pattison Outdoor’s intention to offend, alienate or in any way insult the public by allowing this ad to be run. We will be reviewing our advocacy guidelines, specifically relating to political messaging. I regret that the decision we made to allow the ad has been construed to suggest that I or anyone at Pattison Outdoor endorses the message of the advertiser, that is not the case.
We will be informing True North Advertising Corp. on Monday that the ads will be removed from our sites as soon as possible.