...PATTISON worked with us to achieve a well-balanced delivery of locations, within our market area. We're very pleased with the exposure were getting using a very high impact medium. The combination of the right creative execution and GRP weight results in a very effective communication effort.
Diana McKay, Associate Marketing Manager
Since we started advertising on posters with PATTISON two positive things have occurred, our appointments through our website have increased 18% compared to the same time period last year, and customers that have seen the posters comment that we seem to be the most well established company in our industry.
I would recommend PATTISON Outdoor Advertising to other businesses in the home renovation industry.
Todd Ivison, General Manager
Because our business is off the beaten path, we strategically chose locations we knew would be effective in driving traffic to our store front. The directional arrow is hard to miss and most importantly, more and more people know Rock With Us is just around the corner! Customers have started recognizing the name right away and these sites have made a big difference since we have had our ads posted!
Nadia Mahbouba, General Manager
The research and game plan presented by PATTISON Outdoor made my decision a very easy one. Our Dealership has seen an increase in traffic and exposure since our marketing efforts began and considering the current automotive environment, I look forward to a long partnership with PATTISON for years to come!
Lance Richter, General Manager
Hamilton Community Credit Union was extremely pleased with the success achieved on our latest promotion. Using a combination of billboard advertisements through PATTISON Outdoor and radio advertisements through Corus Entertainment we were able to deliver a single message across multiple channels, with the message on each channel being reinforced by its counterpart. By supporting an audio advertisement intended to drive traffic to a specific website with the visual campaign provided by PATTISON Outdoor we saw a major spike in direct traffic to our website and significant growth in our portfolio for the months of the campaign. This was the first time HCCU had attempted an outdoor advertising campaign, but it certainly won't be our last.
Jordan Moat, Business Development Manager
The ad was very well received in Maple Ridge/Pitt Meadows. Many people were very impressed with the visual and felt the message stood out loud and clear. The ads were strategically placed in spots where we could target our audience which made a big impact. Some of the comments we received included: Wow that was a great ad, really hits you hard, Great work, Very intense, definitely gets the message across.
Thanks PATTISON!
PLEA Community Services Society of B.C.
This is the first time using this form of media and [Account Executive] was able to help in all the aspects of the process. I am very happy with the outcome and exposure and have passed it along to my associates. We are looking at it closely and are considering it on a grander scale for the lower mainland.
Andrew Hopkins
In the last month or so we have had a tremendous response from our billboard Ad. Not only does it create top-of-mind awareness regarding our company and brand, but it also lets potential clients know that we are HERE TO STAY! With the quality and location of the ad, I see a very profitable and long-term relationship with the PATTISON Group. Once again, I would like to thank [Account Executive] and her design/install staff for all the attention to detail and being a part of our marketing vision.
Cristian Ponici, General Manager
We couldn't have imagined the attention we got as a result of the ad. Never underestimate the power of your billboards because we got TV coverage and news coverage that we would not likely have had. People noticed the billboard and called to tell us, many people called. I figure we got superb value for our dollar.
I recommend PATTISON Outdoor Advertising highly because of the results in exposure and especially because of the service.
Gloria Craig, Campaign Manager
I love my billboard and have received a lot of orders from it for the Christmas season; it was only up a few short weeks and the orders started. The billboard is very impressive and many customers comment on how professional it looks. My friends and family could not believe I could have a billboard done. I told them it is not as expensive as you think, and well worth the money! I will continue to use billboards for my advertising.
Roberta McClausland-Ferrato
Pattison Outdoor went above and beyond to produce a billboard that grabbed people's attention. I have had numerous comments about our billboards by people that attend our church and in casual conversation with people in our community. I know that we are building community recognition by using Pattison Outdoor.
Brandon Duff
YourAutoMarket.com is very pleased with the look and the locations of our billboards. Pattison Outdoor have been very supportive and flexible to work with. They understand our business and the importance of getting our brand name out to the public. I would recommend them to all businesses.
Robert Christopher
Since our billboard went up in the last few weeks, I have had nothing but positive responses. The colour and fun logo really catches people's attention. Being a new business we needed something catchy to peak interest in the public and I believe we have this with Pattison signs.
Diana Farr
Wow we love our billboards! The design created by Pattison was so impressive that we've used it in other advertising pieces. Thank you.
Elio Paonessa
By the way, the board looks great. I'm really pleased with it, and we got our first kitchen from it yesterday promised for early February; it was only up for a few days.
Bill Hutchinson
The billboards were colourful, professional and interesting. Pattison Outdoor worked with us to choose the very best locations. They played a big part in attracting motorists to the Flavours of Niagara International Food, Wine and Jazz Festival.
Terry Kadwell
The hardest part of retailing downtown is finding advertising that works. Our first outdoor campaign in over 15 years hit the streets November 2007, and within just two week we experienced an overall increase in business which continued for the entire time our billboard was up! I am so thrilled with the results, I will be running more Pattison billboards for years to come.
Rob Herzog
In a smaller market like Niagara, dollars spent on Outdoor stretch further, typically reach a broader audience and have a singular impact, which is difficult if not impossible to achieve with other forms of regional media. We recommend some form of Outdoor Advertising with Pattison in most of our media plans that we develop on behalf of our clients because of its effectiveness, and because it is an integral part of a good media mix.
Stan DiFruscio
Our objective was to introduce and build a brand and create a message that added some interest to an otherwise simple product: top soil.
We were able to exceed the clients and our expectation with this program and we made it work with only 4 boards. It showed the potential of Outdoor Advertising in our marketplace for small to medium-sized businesses, and we continue to utilize outdoor successfully with other clients.
Don Wininger
“We experimented with Outdoor billboards this Christmas season. We were very pleased with the service we received from the sales representative David at Pattison Outdoor signs as well as the cooperation from their creative department. Primarily, however, we were quite happy for the many comments we received form people who saw and acknowledged the presence of our billboards.
We will never know the result of our advertising directly, but we have a good sense that it resulted in a boost in traffic and resulting sales.”
C.A. Casey Rietveld
“Jiffy Lube hadn't used billboards as a way to promote their brand and value message for many years. We felt we couldn't afford it on the basis of our single location budget. Our recently completed campaign has been very effective, and while Pattison Outdoor doesn't “give it away” from a cost standpoint, we feel based on outcomes that the cost was very reasonable. The local rep, David Dobsi, who put together the campaign with our agency was very knowledgeable and his efforts ensured that all aspects of the planning and implementation of the campaign went smoothly. A good experience we will be happy to repeat in the future.”
Rick Groom
“Advertising with... PATTISON has made a positive difference...”
As a result of our exposure at Square One we have found a substantial amplification of interest and enrolment in our program. We have been very pleased to find that our phone calls for registration and information has greatly expanded.
Advertising with... PATTISON has made a positive difference in our ability to attract and register new students.”
Elizabeth Papadopoulos, Director, Nutrition Studies
