Mississauga, ON – Mississauga, ON – PATTISON and Onestop Media Group held a “City in Transit” launch event, on November 1st, to celebrate the beginning of their 12 year partnership with the Toronto Transit Commission. The evening will include life-sized examples of the new station advertising poster frames and the Onestop digital screens currently available on station platforms.
For the first time ever, media buyers and planners can purchase Digital and Print advertising for Toronto Transit (TTC) through one company, PATTISON Outdoor Advertising. As of November 1st, 2011, Canada’s largest Out-of-Home company is selling TTC advertising, reaching over 1.5 million commuters daily. Transit advertising campaigns starting January 2, 2012 are now available through PATTISON’s experienced sales team.
In addition, PATTISON announces Eyewitness™ Transit. PATTISON has worked with The Siroky Group, developers of the Eyewitness™ suite of products, to include transit advertising in the Proof-of-Performance product available at PATTISON since 2009. Eyewitness™ Transit is available exclusively to PATTISON clients.
“The Canadian market place is evolving and changing quickly and PATTISON Outdoor has positioned itself to move with the market and provide new offerings, such as a strong transit network, to help make our clients successful.” said Bob Leroux, VP General Manager, PATTISON Outdoor Advertising.
The addition of the Toronto Transit Commission brings PATTISON’s Transit Advertising portfolio to 30 markets across Canada including Calgary, Edmonton, Winnipeg, Oakville, Durham Region, Ottawa and Halifax.
Eyewitness™ is a trademark and wholly-owned product of The Siroky Group Inc.
