Vancity's commitment to sustainability provided PATTISON with a wind-turbine scaled to provide enough electricity to illuminate the sign day or night, essentially a self-sufficient billboard. This innovative advertising solution reinforced their tagline "Discover alternative ways to balance your portfolio", sending a powerful message to green-minded investors!
Strongbow shattered gigantic beer glasses across Canada in their "Shatter Expectations" advertising campaign. The attention grabbing execution featured two enormous 3D arrows sticking straight through a billboard. PATTISON Outdoor's production team was challenged to employ their 'Can Do' attitude by working with suppliers to develop the perfect solution for this innovative outdoor advertising execution.
Audi Quattro captured the attention of shoppers by utilizing the huge scale and distinct angles of escalator advertising. A unique form of advertising, escalator wraps, is an effective use of mall advertising that stands out to consumers on their visit to a shopping mall.
The eye-popping colour and effective use of a 3D Soccer ball simulated the experience consumers would enjoy with SONY 3DTV. Strategically placed in downtown Toronto's HBC Centre adjacent to a subway entrance, these massive flex vinyl posters were the central attraction of a mall campaign, capturing the attention of shoppers and commuters throughout the market.
BC Lottery Corporation won industry recognition at the 2008 Lotus Awards for their campaign that employed clever use of lighting on their Superboard that effectively portrayed the end of the rainbow. They won 3 awards including Best use of Media and Best of Show.
This hand painted Wall Mural complements the picturesque design and communicates that Crown Royal is a brand grounded in tradition. This 75'H x 50'W wall mural makes a lasting impression!
Travel Alberta made a big impact on its viewers by emphasizing the diversity of exciting activities in Alberta, while at the same time challenging the limits of innovation. They took this campaign to a new level by contracting a live climber to scale a vertical poster with real climbing holds for two hours a day, ascending great new heights for this campaign!
History Channel wanted to cultivate a broader audience for their logging industry show, Axmen. In anticipation of the launch of the Canadian version, PATTISON Production Services helped bring the concept to life using a real tree, the billboard's pole and a mannequin. The result was a cutting edge innovative display of logging that won't soon be forgotten!
To capture Showcase's young audience, PATTISON developed a specialty wallscape in a format never used before in Outdoor Advertising! These large vinyl posters were put on display in LRT stations all over Calgary for the duration of their transit advertising campaign.
This high impact creative had everyone looking at what they thought was broken glass. The illusion was simply printed on a standard transit shelter poster and vinyl decals (the “broken glass” from the shelter) were applied to the ground surrounding transit shelter.
Rogers "HD Every Where" campaign welcomed in new sales with a set of innovative door wraps that greeted customers as they entered the shopping mall. Door decals are so cost effective per set of four decals (including production, installation and removal) that you'll want to advertise on more than one entrance!
2011 Signature Awards:
"Best Outdoor Single"
Designer: Bob Connor, Senior Creative
Church's Chicken promoted their HOT NEW sandwich with this intriguing concept developed by Pattison Creative. The interplay of the flames as the comb on the head of the bird captured Church's message and delivered it to the masses!
2011 Signature Awards:
"Things That Didn't Fly"
Designer: Bob Connor, Senior Creative
A Night Club was looking to get a little risqué in their advertising. Pattison created this tease and reveal campaign that played wonderfully to the adult target audience. The ad may not have hit the street, but it did hit home with the judges and received an award for creative merit at the 2011 Signature Awards.
2011 Signature Awards: "Things That Didn’t Fly" runner-up
Designer: Christine Musick, Senior Bilingual Creative
Pattison created this campaign for a worthy cause by connecting the need for food to potential donors with text messaging campaign. Our concept succeeded in getting the client intrigued enough to use the medium. While these exact incarnations were not the finals that hit the street, they received kudos at the 2011 Signature Awards.