News
Press Releases:
Interactive Mapping Tool Provides Media Planners With Latest OOH Data
August 24, 2010 - (Toronto, Ontario) The Out-of-Home Marketing Association of Canada has released an update to its dynamic web mapping system that provides users with the capability to create printable, customized OOH market coverage maps.
The mapping tool has been updated with the current inventory of all OMAC member company products and networks and reflects the COMB April 2010 Market Data Report. Maps can be produced for Astral Out-of-Home, CBS Outdoor, Lamar Transit, Metromedia Plus, NEWAD, Outdoor Broadcast Network, Pattison Outdoor, Titan 360 and Zoom Media.
New Web Resource Celebrates International Award Winning OOH Ads
June 7, 2010 - (Toronto, Ontario) OMAC has announced the launch of a new web based resource that aggregates OOH award winning campaigns from around the world. The 2009 creative collection has been selected from award shows across 15 countries including Australia, UK, Germany and Korea and can be viewed at www.omaccanada.ca/en/bestcreative.
PATTISON Outdoor Wins OBIE Award
May 5 2010 - (Phoenix, Arizona) PATTISON Outdoor was awarded one of the biggest prizes in outdoor advertising, an OBIE award, at the Outdoor Advertising Association of America’s OBIE Awards gala held in Phoenix Arizona, Tuesday May 4th, 2010. The OBIE Awards recognize creative excellence in outdoor advertising and are the oldest media creative awards program in the world.
PATTISON Outdoor Named OBIE Finalist
Mar 1 2010 - (Washington) Pattison Outdoor has been named a finalist for one of the biggest prizes in advertising, an OBIE Award, by the Outdoor Advertising Association of America (OAAA). The OBIE Awards recognize creative excellence in outdoor advertising and are the oldest awards program in the industry.
PATTISON Now Represents 9 of the Top 11 Transit Markets across Canada
Jan 22 2010 - Métromédia Plus has appointed PATTISON Outdoor Advertising to represent all of their Quebec province transit markets in English Canada. The transit advertising agreement, effective January 1st, 2010, gives PATTISON the ability to sell interior and exterior advertising space in 11 transit markets in Quebec, including Ottawa/Hull, Montréal and Quebec City Transit systems that in combination, serves more than 95%* of the entire urban population in the province. (*Stats Canada 2006 population)
PATTISON OUTDOOR reaches Montréal commuters with a breathtaking Digital Spectacular Display
Jan 20 2010 - PATTISON Outdoor, Canada’s largest out-of-home advertising company, installs our newest 14’ x 48’ Digital Spectacular on the north side of Autoroute 40 and Henri Bourassa in Montreal. This new
spectacular is viewed by over a million commuters every month.
The recent installation in Montréal expands PATTISON’s network of large format digital spectaculars to
26 displays in 11 markets that stretches from Halifax, Nova Scotia to Edmonton, Alberta making
PATTISON the biggest large format digital network outdoor company in Canada.
“Our Digital Spectacular provides optimal exposure with excellent sight lines and visibility provided by
state-of-the-art digital technology”, said Dominic Lopocaro, Pattison Vice President.
ENERGIZER® Powers Pattison Mall Parking Lots
Jan 08 2010 - Innovative creative gets shoppers thinking about the power of Energizer batteries. Over the holiday season, Energizer Canada deployed a unique campaign to shed some light on the power of Energizer batteries, becoming the first company to virtually “install” batteries in parking lot light posts during the holiday shopping rush. The creative decals, which appeared on parking lot lights at the Scarborough Town Centre and Square One shopping centres, gave the effect that a panel had been taken off one side of the pole exposing stacked Energizer batteries inside – in essence, powering the lights.
Guinness Taps Shakespeare to promote their famous Stout as "A True Beer of Halloween"
Oct 08 2009 - Guinness Brewery celebrates Halloween for the third consecutive year with an impressive campaign positioning Guinness as the True Brew of Halloween. By quoting from the world famous love story “Antony and Cleopatra by William Shakespeare, then insinuating it into their Halloween campaign and arranging for life-like black crows perched on their PATTISON superboards in Vancouver, the Guinness team added intrigue, relevance and engagement to the message.
PATTISON OUTDOOR raises the bar in customer service and innovation
Sept 17 2009 - Today Canada’s largest outdoor company, PATTISON Outdoor announced that clients can now experience the next evolution in customer service and innovation with a new web-based proof of performance system called PATTISON Eyewitness.
Digital Spectacular Displays
Sept 14 2009 - PATTISON OUTDOOR reaches GTA commuters on the Gardiner Expressway with two breathtaking Digital Spectacular Displays
Ottawa’s newest festival recognizes key sponsor
July 28 2009 - The Rideau Canal Festival today announced that PATTISON Outdoor Advertising is the official media sponsor for 2009.
Banff Lake Louise Tourism takes the Train into Calgary
June 22 2009 - Banff Lake Louise Tourism is launching an innovative campaign appealing to local Calgarians to vacation closer to home this summer. The campaign will consist of 4 supertrains that display eye-catching designs that showcase the natural beauty and appeal of the region as well as promote the activities and attractions that can be experienced by visitors to Banff and Lake Louise.
Pattison Outdoor Advertising wins 2 PRIXMedia Awards
May 2009 - At the PRIXMedia gala event presented by InfoPresse and the Quebec Media Director's Council Pattison Outdoor Advertising was recongnized by media industry leaders with 2 awards.
Canada's New Transit Model
May 2009 - Representing several years of co-operative investment and development by major Out-of-Home (OOH) advertising firms, Canada's new Transit Reach and Frequency model was recently launched in an attempt to revolutionize the planning process for transit-based signage across the country.
McDonald's Serves Canadians Steaming Hot Cups of Coffee from Halifax to Vancouver...
April 16, 2009 - The launch of the McDonald's Start Fresh campaign is breaking this week in Halifax as well as appearing in select highly visible locations in Montreal, Toronto, Calgary and Vancouver.
Canada's Advertising Week Honours Billboards
February 20, 2009 - On January 29, 2009, Canada's first Advertising Week culminated with the 2008 Cassie Awards, which honoured Out-of-Home (OOH) signage and other types of ads.
Club Med Introduces its new look at Calgary International
November 26, 2008 - For over 50 years, Club Méditerrannée has been entertaining guests and taking them through a journey of new experiences. Evermore the pioneers attentive to their clientele's expectations, they have undertaken another bold strategic initiative.
Ivanhoe Cambridge's Shopping Centres Go Digital
November 8, 2008 - Ivanhoe Cambridge, Pattison Outdoor Advertising and Onestop Media Group are pleased to announce the launch of a state-of-the-art digital communications and advertising network, aptly named “ICTV”. Deployed through a joint venture between Pattison Outdoor Advertising and Onestop Media Group, installation of ICTV has commenced across Ivanhoe Cambridge’s Canada-wide shopping mall portfolio.
Oakville Transit is at home with PATTISON Outdoor
September 24, 2008 - PATTISON Outdoor Advertising has just been awarded the advertising rights for the Oakville Transit buses effective October 1st, 2008.
Halifax bus wrap builds cancer awareness
September 22 2008 - A wrapped bus in Halifax is raising awareness of breast cancer in advance of a 'run for the cure' on October 5.
PATTISON Outdoor launches Digital Network at Calgary International Airport
June 16, 2008 - PATTISON Outdoor Advertising has added digital screens to its portfolio of products in Canada's fastest growing airport.
An Industry first in North America, the launch of the Transit Reach and Frequency Model for Canada's Transit Systems
June 13, 2008 - A NEW planning model for Transit Advertising is launched by Canada's leading Out-of- Home operators: CBS Outdoor, Lamar Outdoor, Metromédia Plus and Pattison Outdoor.
Pattison secures Larger than Life Wall Mural in the heart of Calgary.
April 14, 2008 - Diageo's Johnnie Walker brand of scotch is now walking the streets of Calgary.
PATTISON Outdoor Advertising is driving 97.7 Calgary FM around Calgary!
March 17, 2008 - 97.7 Calgary FM launched in a BIG way as Transit Advertising Campaign covers the street with Bus Murals.
PATTISON OUTDOOR ADVERTISING EXPANDS TRANSIT COVERAGE TO THE MARITIMES
January 22, 2008 - Pattison Outdoor Advertising has been awarded the advertising rights for the Halifax Regional Municipality transit buses and harbour ferry terminals.
NEW DEAL BETWEEN EPCOR AND PATTISON OUTDOOR ADVERTISING GIVES GREEN LIGHT TO BILLBOARDS
January 11, 2008 - EPCOR will provide renewable energy certificates, known as Green Tags, to offset 20% of emissions from electricity used to light Pattison Outdoor Advertising billboards across Canada.
PATTISON WINS AWARD FOR CREATIVE INNOVATION IN THE ARTS
June 11, 2007 - At the thirteenth annual Mayor's Evening for the Arts on June 11, 2007, Mayor Stephen Mandel (right) presented Chris Hamil, Creative Director of Pattison Outdoor, with the Award for Innovative Support of the Arts.
ALLIANCE ATLANTIS STIRS UP MEDIA MIX FOR SLICE LAUNCH
March 18, 2007 - A deliberately provacative "My Vice is Slice" campaign rolled out across Canada in late February. The OOH rollout includes a collaboration between Alliance Atlantis and Pattison Outdoor that marks the first use by a Canadian advertiser of lenticular technology (motion-changing creative in high-traffic malls).
KOKANEE TRAIN ROLLS INTO CALGARY
February 8, 2007 - Calgarians traveling by commuter trains are in for a refreshing ride now that Kokanee has transformed select CTrains into gondolas
RUDOLPH AND PATTISON LIGHT THE WAY!
December 20, 2006 - Canadian Tire has brought back a holiday favourite to promote their Christmas specials with a little help from the elves at Pattison Outdoor.
BESANT 15 RESTLESS NIGHTS IMAGE + WORD + SOUND COLLABORATION
September 8, 2006 - In celebration of 30 years of presenting the best of contemporary innovation and creativity in the field of artistic and cultural expression, Harbourfront Centre has launched Fresh Ground new works; a legacy programme in which Harbourfront Centre commissions and presents new collaborative multi-disciplinary Canadian Works.
PATTISON HOLDS OUTDOOR ART EXHIBIT
September 5, 2006 - Edmontonians accustomed to driving by advertisements for cold beer and the latest in cellular phones on billboards throughout the city are experiencing a bit of a culture shock these days thanks to an innovative partnership between Pattison Outdoor Advertising and the Art Gallery of Alberta.
PATTISON OUTDOOR THE CHOICE FOR CALGARY ZOO
August 22, 2006 - The third year of the Calgary Zoo’s award-winning campaign is in full swing with images of domestic animals masquerading as zoo critters popping up on transit and outdoor ads.
OMAC Presents OUT-OF-HOME DAY
An Eye on the Future Through Research & Innovation
Montreal, October 5, 2006 See Flyer
Toronto, October 17, 2006 See Flyer
Calgary, October 18, 2006 See Flyer
Vancouver, October 19, 2006 See Flyer
NIKE SCORES WITH PATTISON
June 7, 2006 - Nike Canada is instigating a soccer revolution with an innovative program in some of Canada's busiest malls. Through Pattison Outdoor Advertising and Cossette Media, Nike's media planning and buying agency, a full squad of creative and technology partners including Digital View, a world leader in the digital signage field, collaborated to introduce this exciting and interactive campaign.
NEW INFORMATION ON HOW CANADIANS VIEW OUT-OF-HOME ADS RELEASED
May 1, 2006 - State-of-the-art Eye-Tracking technology used to quantify how drivers and passengers interact with outdoor ads.
PATTISON HELPS VANCOUVER POLICE
March 17, 2006 - When the Vancouver Police Department needed help to crack a difficult homicide case, they enlisted the aid of Pattison Outdoor to get the word out in a big way.
WINNIPEG TRANSIT PICKS PATTISON OUTDOOR
January 4, 2006 - City of Winnipeg has chosen Pattison Outdoor Advertising to sell and service Transit Advertising media on Winnipeg Transit buses. The agreement, formerly held by Viacom Outdoor, is for five years and commences on January 1, 2006. “Winnipeg Transit is very pleased to welcome Pattison Outdoor as its exclusive transit advertising contractor,” commented Morley Calahan, spokesperson for Winnipeg Transit
ROGERS WIRELESS SHINES WITH PATTISON OUTDOOR
December 9, 2005 - Rogers Wireless and their new marketing agency Publicis Canada have created an innovative and exciting advertising campaign to promote the world’s first I-Tunes enabled cell phone. Working in partnership with Pattison Outdoor, Publicis placed 18 of these specially created electroluminescent posters in 5 major markets as part of a national outdoor buy to launch the Rogers Wireless I-Tunes cellular phones.
CHINOOK AND PATTISON OUTDOOR ON MACLEOD
December 2, 2005, Calgary, AB… At a time of year when competition for the consumer dollar is at a premium, retail businesses are racing each other to the punch to find new ways to make an impact in an extremely cluttered advertising environment. Chinook Centre, Calgary’s leading shopping, dining and entertainment destination, has launched an outdoor campaign of unprecedented magnitude in Calgary that will undoubtedly ensure its messages reach holiday shoppers.