Out-of-Home Advantage
Did you know ...
- Urban Canadians spend 51% of their active time outside their homes.1
- 72% say they are exposed to “too much” advertising.2
- Television ranked highest at 83%
- Internet ranked second at 73%
- In the same survey2, only 26% of people said there was “too much” advertising in Out-of-Home Media.
Out-of-Home media reaches more people per ad dollar spent2 than any other medium.
Consumers often retrace the same routes over and again, your advertising message remains in their line of sight for 28 days and allows for the multiple frequency needed to reach your target audience. Outdoor gives your brand an opportunity to shine with maximum chance for audience impact.
Out-of-Home Advertising delivers...
Reach
Your advertising message is in the market 24/7.
- PATTISON Outdoor has 52% of poster inventory in Canada3. So no matter who or where your target market is, it’s worth talking to us first. See our Maps section Click to view our product distribution maps.
Frequency
Repeat exposure to your brand message.
- Our extended market area coverage is second to none. If you want to position your brand, then you need locations that deliver repeatedly throughout your campaign.
Impact
Make a BIG impression!
- The sheer size of PATTISON’s media products gives your advertising message the prominence needed to make a lasting impression.
Geographical Targeting
Placement of advertising strategic to your business needs.
- Whether your ad campaign is national, regional or local, PATTISON has the inventory to reach your market! The objectives of every advertising campaign are unique and specific to each advertiser. Talk to a PATTISON Account Executive about your business challenges.
Cost Efficiency
One of the lowest Cost per Thousand of all media.
- Out-of-Home Advertising has one of the lowest costs per thousand (CPM) in all media. The cost to reach one thousand of your target audience varies per advertising medium. Have a PATTISON Account Executive explain the specific details for your market.
Isn’t it time you try Out-of-Home advertising?
It’s worth talking to us first.
1OMAC Day In The Life I
2OMAC Day In The Life II
3COMB, Market Data Report, October 2008