Creative
Our commitment to offering expert service to our clients means providing a team of Out-of-Home creative experts who focus on designing advertising for our media products. Our award-winning Creative Services Department has the ability to capture the imagination and the branding message of our clients to create dynamic Out-of-Home campaigns.
Our team of highly skilled designers provide creative concepts to help your advertising campaign achieve maximum impact and effectiveness. They will consult with you to create a design that effectively communicates your business message. Utilizing state-of-the-art design programs they provide everything from concept mockups to finished artwork.
We help make your BIG ideas come to life. Whether your campaign is for our traditional media formats such as Posters, Street Level , Malls, Transit or Ferries; or our new Digital Advertising Networks in Elevators , Malls or Airports our creative team is ready to assist you.
In addition to creating advertising designs, we also provide Distance Tests of your creative concepts in order to pre-test legibility and impact at various distances. This is an important part of the creative process and demonstrates how an advertising design relates to the media product and the environment. When Distance Tests are used in the early stages of creative development they help identify adjustments that need to be made to the overall design, size or colour of text, elements or font type. Distance Tests can help avoid costly errors when designing your ad.
For more on creative development please review our Creative Basics guidelines or OMAC’s Creating Effective OOH. For some examples of creative concepts and posted campaigns make sure to look at our Creative of the Week, On the Street or Showcase sections.