Research
Research is a valuable resource that helps evaluate and validate your Out-of-Home media buying decisions.
PATTISON research represents many advertiser products and services from across Canada. Each campaign was different in terms of existing product or service awareness in the market, media product(s), length and weight level of each campaign and the awareness generated for a particular campaign. In a number of instances, consumers provided ‘intent to purchase’ information about the advertised campaign; providing one of the best measurements for consumer awareness and recall of an advertising campaign.
If you would like to review the particulars of any of these campaigns, please contact a PATTISON Account Executive to answer your questions.
Resources available include: