Distance Testing

Distance Tests and Visualizations are invaluable aids to the creation of effective Outdoor and Transit Advertising.

Distance Testing templates are available for the majority of our Outdoor media products as seen in their respective environments. They combine pictures of Posters, Street Level or Large Format boards taken at industry recognized viewing distances that help advertisers in the assessment and evaluation of the readability of outdoor creative designs.

In addition to Distance Tests, PATTISON also offers a variety of Transit Visualization templates. These visualizations are used to aid advertisers by showing creative in the environment it will be placed and are for reference purposes only as there are no industry viewing standards for these media products.

If you would like to review the process, please talk to a PATTISON Account Executive.