Patison Outdoor





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THE OBJECTIVE

  • Create hype to celebrate canadian music and artists
  • Promote the 2015 JUNO Awards Broadcast and JUNO Public Events
  • Increase awareness and viewership of 2015 JUNO Awards Broadcast






THE CREATIVE




  • Larger than life images of 2015 JUNO Awards performers and the host, Jacob Hoggard
  • A call to action to purchase tickets or watch the 2015 JUNO Awards on CTV
  • Run a sweepstakes on subway and streetcar Interior Cards using #JUNOS to drive conversation and engagement online






THE EXECUTION




One Digital Superboard on the Gardiner

Four Digital Horizontal Posters in Hamilton

Digital TTC Network

336 TTC Subway and Streetcar Interior Cards

104 TTC King Posters on Streetcars and Buses







THE RESULTS




Strongest ticket sales in years

30,000 attendees during JUNO Week events

5.3 million unique viewers watched the 2015 JUNO Awards broadcast across Canada

Estimated reach of 1 billion+ users on Twitter with 18 #JUNOS related trending topics




Toronto - Head Office Toronto - Siège social

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